When embarking on the journey of launching a book, the strategic decisions we make can significantly influence the success that follows. Understanding the nuances of a strategic book launch is pivotal, not just to captivate initial readers but to sustain sales momentum long after the launch day has passed. At the core, a well-planned book […]
Maximizing Your Book Launch in 2024: Essential Tips for Authors Read More »
Art Cisneros on Neil Diamond, The Go Go’s, and Being a Rock Star Adjacent In this captivating episode of Authors Who Lead, I sit down with Arturo Cisneros, a former concert tour manager with 25 years of experience and the author of the new book, The Rock Star Adjacent. Art shares the ups and
311: Touring with Legends | Arturo Cisneros Read More »
When we embark on the journey of publishing a book, understanding how to effectively market it is crucial. Each genre of literature has a unique audience with specific tastes and preferences, making genre-specific marketing strategies vital for reaching the right readers. At our core, we believe that knowing and implementing the right tactics can make
How to Choose the Best Book Marketing Strategies for Your Genre Read More »
Sarah Fejfar’s Guide for Authors In this episode of Authors Who Lead, I sit down with the incredible Sarah Fejfar to delve into leveraging live events to grow as an author. Sarah’s extensive experience in helping entrepreneurs produce profitable events provides a rich backdrop for a conversation filled with insights and actionable advice. Understanding Financial
310: Trust-Building Through Events | Sarah Fejfar Read More »
In today’s digital age, creating a clear and effective book marketing plan is essential for authors wanting to stand out. We understand that every book is unique, and so should its path to the readers. This is why taking deliberate steps to tailor your marketing strategy is critical for success. Let’s embark on this journey
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Celebrating and Reflecting on Our First Novel Release Creating a novel is more than just writing words on a page; it’s about capturing the essence of stories, memories, and emotions to create a living, breathing world. In this episode of Authors Who Lead, Steve and I provide an intimate look into the making of
309: Adventures in Cinder Bottom Series Begins | Steve Vannoy & Azul Terronez Read More »
As an author or a publisher, finding the right marketing service for your book can be as crucial as the content of the book itself. In the vibrant literary scene of Austin, Texas, the options are plentiful, but how do you match your specific needs to a service that will genuinely amplify your book’s reach
Guide to Finding the Right Book Marketing Services in Austin Read More »
Insights from Angela Henderson In this episode of “Authors Who Lead,” Angela Henderson and I delve into the essential strategies and personal insights that drive success in authorship and entrepreneurship. This conversation not only underscores the importance of establishing strategic partnerships but also emphasizes the intrinsic work necessary to overcome personal barriers to success.
308: How to Turn Low-Ticket Offers into Major Gains | Angela Henderson Read More »
Joshua Stone Talks Digital Ownership and Blockchain on Authors Who Lead The publishing industry is witnessing a seismic shift as innovative platforms like Book.io integrate advanced technologies such as blockchain to redefine content ownership and distribution. This evolution addresses longstanding challenges and opens up new opportunities for engagement and revenue streams. In this episode, Joshua
307: Disrupting Publishing | Joshua Stone Read More »
Engaging Early Readers Every author dreams of a successful book launch; however, the foundation of a launch’s success often begins long before the actual release day. In this episode of the Authors Who Lead, I explore how creating what I like to refer to as a “superhero team” can dramatically enhance the visibility and
306: Building Your Book Launch Superhero Team | Azul Terronez Read More »