Month: August 2022

Azul talks with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.

218: Book Marketing Strategies That Work with Melanie Herschorn

Understanding Publicity vs. Marketing “I think that it would be better to have 50 engaged followers than 500,000 who aren’t paying attention to what you’re doing.” —Melanie Herschorn After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur. As her …

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217: Biggest Fears When it Comes to Writing a Book with Azul Terronez

No Such Thing as Writer’s Block “Your creative brain doesn’t have any bounds. It’s limitless, endless, and has no worry about judgment.” — Azul Terronez Sometimes it’s easy to get stuck in your head when it comes to writing a book. One of the biggest challenges I hear from writers is fear: fear that their …

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Azul talks with Richie about his latest book, Anti-Time Management, and why asking yourself great questions can lead to success rather than focusing on habits or productivity.

215: How to Ensure Your Book Continues to Sell with Richie Norton

Make Your Book Timeless “In physics, balance means motionless. It literally means it doesn’t move, it means you’re stuck. Balance means you’re stuck. If your life is balanced, you’re not doing anything.” — Richie Norton Who controls your time? Even if we’re writing or running our own business full-time, we can still find ourselves overworked …

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