215: How to Ensure Your Book Continues to Sell with Richie Norton

Make Your Book Timeless

“In physics, balance means motionless. It literally means it doesn’t move, it means you’re stuck. Balance means you’re stuck. If your life is balanced, you’re not doing anything.” — Richie Norton

Who controls your time? Even if we’re writing or running our own business full-time, we can still find ourselves overworked or chasing the wrong goals. Richie Norton thinks in such a different way that when you read his books it opens your mind to recalibrate what you thought you knew.

After several tragediessuch as him losing a son and a brother-in-law, and his wife having a stroke and losing her memoryRichie realized that the normal signs of success such as hard work, productivity, work-life balance, and time management weren’t what actually mattered in his life. He wanted true freedom to prioritize what really mattered in his life such as time with his family.

In this episode of “Authors Who Lead,” I talk with Richie about his latest book, “Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping,” why it is timeless, and why asking yourself great questions can lead to success rather than focusing on habits or productivity.

Questions to Ask Yourself

The concept of time tipping that Richie talks about in his book is a different way to focus your attention than you’re probably used to. The biggest bottleneck to your success is you. Richie challenges us to ask ourselves, “What do I really want?” Do we like the idea of running our own business, even if it causes us to work longer hours? Or is what we really want the freedom to choose our hours, our time off, and what we are focused on day by day?

Richie tells us that “people think goals are ends, but goals are a means to an end.” So, ask yourself, what is the job of your goal? Will the goal give you the life you want? Or is it the stepping stone to get there?

Timeless Marketing

Once you know what you want for your book, you should know the market and what the readers need and want from you. When you create nurturing relationships with your readers, you can ask them whether your ideas and content appeal to them. When both you and your audience love what you have to say, it’s easier for you to talk about your ideas year after year. Marketing is not just a single event; it’s a long-term relationship with your book.

In this podcast, Richie also shares with us:

  • What you need to write a timeless book
  • Why you should treat your book like it is brand new, even after ten years
  • Why you should start sharing your book before it’s even published
  • Why you should stop chasing downloads and clicks
  • Why you shouldn’t be afraid to grow your success slowly
  • The difference between time management and anti-time management

What was your biggest takeaway from this episode? Do you know what you truly want for your book and your business? How are you making your ideas timeless? Share in the comments below!

That’s all for this week. If you have a message inside of you that needs to be written, today is the day to start. Don’t delay — take action.

Episode Resource:

Connect with Richie here:
Facebook
Twitter
Instagram
LinkedIn

Get a copy of Richie’s book here:
Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping

Listen on:

Azul talks with Richie about his latest book, Anti-Time Management, and why asking yourself great questions can lead to success rather than focusing on habits or productivity.

MORE EPISODES