Azul Terronez

In this episode of Authors Who Lead, I talk with novelist Carla Malden about her newest book Playback — a story woven with time travel, memory, nostalgia, and finding your voice. Carla shares how her creativity evolved across screenwriting, memoir, and fiction, and opens up about lessons learned while co-writing her father Carl Malden’s autobiography. […]

  In a world where everything online disappears in 24 hours, why are books still the thing we remember? I recently sat down with Rob Walling — a serial entrepreneur who has started six companies, bootstrapped five of them, and written multiple bestselling books, including Start Small, Stay Small and The SaaS Playbook. What struck

Writing a book is often seen as a solo pursuit, but as I share on the Authors Who Lead podcast, turning your manuscript into a compelling book is very much a team effort. The editor–author relationship is at the heart of that transformation. Learning how to work with editors isn’t just helpful—it’s essential for any

Dr. Shannon Irvine’s Journey to Authorship   In this episode of the Authors Who Lead podcast, I welcome Dr. Shannon Irvine, an accomplished neuropsychologist, entrepreneur, and founder of the SINC Neurocoach Models. This riveting conversation peels back the curtain on Dr. Shannon’s journey from idea gestation to book launch, giving us an inside look at

Is Your Big Idea a Book or Just a Blog Post? with Azul Terronez   Writing a book is a dream for many, but not every idea deserves 200 pages. In this solo episode of Authors Who Lead, I unpack one of the most common questions I hear from aspiring authors: How do I know

Amy Cerny Vasterling on Returning to Your True Self   What does it really mean to be yourself in a world that rewards conformity and disconnection? In this episode of Authors Who Lead, I sit down with Amy Cerny Vasterling—a public speaker, author, and intuitive—to discuss her powerful new book and what it means to

How to Stop Overthinking and Actually Write Your Book with Azul Terronez   If you’ve ever dreamed of writing a book but find yourself stuck in “prep mode,” you’re not alone. In this solo episode of Authors Who Lead, I delve into the real mindset blocks that prevent aspiring authors from taking that crucial first

Turning big ideas into frameworks that scale with Charlotte Crowther   For so many authors, writing a book feels like the pinnacle of their work—the culmination of years of learning, creativity, and leadership. But when the final chapter is written, there’s often a gap. Those powerful ideas don’t always leap from the page into programs,

How Your Unique Story Shapes Your Book and Impact as an Author with Azul Terronez   In today’s world, where knowledge is abundant and AI can churn out answers in seconds, readers crave something deeper—authenticity. On this episode of Authors Who Lead, I share lessons I’ve learned working with authors who want to lead with

Redefining Hustle, Health, and Success with Chris Ducker   When we talk about leadership and entrepreneurship, the conversation often veers toward hustle culture, 80-hour workweeks, and the kind of relentless, sleep-when-you’re-dead mentality that’s glorified on social media. But what’s the real cost? In this episode of Authors Who Lead, I speak with Chris Ducker—entrepreneur, mentor,