Transform Your Writing Journey with the AWL TLC Program

Join The Leaders' Circle
Private Community

Calling all entrepreneurs, online leaders, and movement makers to come together to support one another and learn from experts with valuable insights on how you can grow your author platform, business, and authority.


“The day committed to marketing is invaluable. As writers, we often don’t want to even think about this. For me, it feels daunting—too out of my wheelhouse. But you gave us reasons and ways to start sharing ourselves on social platforms that feel natural and authentic. Doing the book camp with other authors, all at different stages of the game, really helps to feel like we’re in this together and can reach out to others when we’re feeling isolated, procrastinating, or needing support. All the members of our book camp group became friends and are now supporting each other on social media. We’ve announced ourselves as authors and stepped into that role.”

—Danét, Workshop Participant





The Leaders' Circle
Private Community of Authors Who Lead

To be a successful author, you need support. We’re here for your every step of the journey—connect with other authors and industry experts who advocate on behalf of each other while they share experience, wisdom, and knowledge!

Join our private community of successful published authors so that you . . .

  • Stay inspired and connected with other high-performing authors so you can continue to grow as a leader.
  • Stop procrastinating and overthinking and overcome self-doubt.
  • Know you are on the right track so you don’t waste your time and effort.
  • Have support from authors who have written bestselling books.
  • Get more speaking opportunities and get invited to bigger stages and keynotes.
  • Learn to get more 5-star reviews so you sell more books.
  • Get real-time coaching so you gain the clarity that you need.

What's Inside TLC Community...

  • A private online platform to easily access resources and answers to your questions
  • Live virtual events including Q&As, small group masterminds, and work sessions
  • Connections with mission-driven leaders to help you grow your network
  • Direct access to one of the world’s leading book coaches and authors
  • Workshops on book marketing, writing, and publishing
  • Behind-the-scenes publicity tips for getting featured on podcasts and other media
  • Scheduled live and recorded sessions with experts
  • Author Power Hour—an online writing accountability group

The Pathway for Authors Can Be Overwhelming, Don’t Go at It Alone

Being an author can be lonely and confusing, but it doesn’t have to be.
Having the right guidance is the key to success. You don’t have to figure it out on your own and spend weeks, months, or even years trying to make it happen. The Leaders’ Circle is the perfect online community for leaders like you who want to take action now to grow your influence, credibility, and success with your book. This is your year to make it happen. 

Why Would I Join?

When you are a part of The Leaders’ Circle, you will have the confidence and clarity you need to write, publish, and market your book with ease. You’ll be welcomed into a private community of like-minded purpose-driven leaders to help support you and hold you accountable along the way. 

You’ll also have direct access to Azul, a world-renowned book coach, Wall Street Journal and USA Today bestselling author, and TEDx speaker. He and the team at Authors Who Lead have guided hundreds of leaders like you to write, publish, and market their books.

Don’t try to figure out all of the details on your own. Trust the leaders in the publishing industry to build a brand, legacy, and book that stands the test of time. It is one of the best long-term decisions you can make, and you want to get it right. We all have different paths to success, and The Leaders’ Circle community will help you take your book from ordinary and mundane into something extraordinary.

Our Commitment to Each Other

We are committed to growing together and value the contribution of everyone’s unique voice. Being a member of a community is more than attending workshops or consuming content. We are dedicated to creating a community that is a safe place for connecting, sharing, and helping others thrive. We respect, support, and care about each other’s success. You are a valued member of the community and each person is just as important as the whole.

A Sneak Peak Inside The Leaders' Circle

As a member of TLC, it’s simple to keep track of what is happening with the LIVE events calendar, resources, connections, etc. Everything has been curated and organized with you in mind.  


Your membership includes FREE access to live workshops like these:

As part of the The Leaders’ Circle, you’ll have access to live workshops, author resources, and recorded content valued at over $3,800. Your membership includes all of this and more at no additional cost. 

Book Camp Live


Author Power Hour


Marketing Book Camp

Marketing your book

Motivated Members Wanted

It’s a match if you . . .

It’s not a match if you . . .

Feel like it's a match?

Fantastic! Here’s what you need to do to join:

  1. Complete our application—Click here to access our application.
  2. We review applications in the order in which they are received. We aim to respond within 7–10 days.
  3. Upon approval, we’ll send you an email with a link to confirm your spot and make your payment (payment options are available).
  4. Once you secure your spot with payment, we will send you a welcome email with the onboarding materials.
  5. We can’t wait to interact with you and encircle you with a network of inspiring humans and stories.

The Leaders' Circle Membership Pricing

Apply now and once approved these payment options are available.

Pay Semi-annually

Founding Members SAVE 60%
$ 99 Per month, when paid semi-annually
  • *Founding Members Price Expires Soon
  • Lock in Your Rate & Your Membership
    Fee Will Never Increase
  • When you pay semi-annually, $594 every 6 months for a total of $1,188 per year
  • That's a 60% savings for founders, compared to future pricing of $2,988 per year
Best Value

Pay Quarterly

Founding Members SAVE 60%
$ 119 Per month, when paid quarterly
  • *Founding Members Price Expires Soon
  • Lock in Your Rate & Your Membership
    Fee Will Never Increase
  • When you pay quarterly, $357 every 3 months for a total of $1,428 per year
  • That's a 60% savings for founders, compared to future pricing of $3,564 per year

What people in our community are saying . . .


“The breakouts in the workshop I loved. I loved connecting with the other authors and being able to talk about where we were at in our process. I loved hearing the other stories of those who had published and their process for getting to the final book. I also loved having the guest speakers.” —Della

“Everything was new, and I’ve learned a lot. Since the book camp, I’ve implemented a Facebook page and blog to help people know where I’m at with my book and track my progress.”  —Larry

“Azul’s marketing overview helps to make the process easier. I really appreciate that he teaches us to keep it simple, but effective,
and that you do not need to overwhelm yourself or your audience with tons of content. You need the right content, to the right audience.”  —Margaret


What platform is used for The Leaders’ Circle?
We selected Circle, an all-in-one community platform, where we come together in engaging discussions, member connections, live streams, chats, and events. It’s organized and easy to navigate with everything in one place.

Why is there a membership fee?
The Leaders’ Circle is a curated private online community. Your membership includes live workshops, author resources, and recorded content, as well as direct access to Azul, a world-renowned book coach, Wall Street Journal and USA Today bestselling author, and TEDx speaker.

What are the payment options?
We offer two options to pay, either quarterly or semi-annually. This allows our members to choose which option is best for them. 

When are the community calls?
Every Thursday at 12pm EST / 11am CST / 9am PST. 

What is the refund policy?
As The Leaders’ Circle is a curated private community the membership is non-refundable and cannot be transferred to anyone else.


Millions of people try to write a book every year, but only a few ever publish. You could do it on your own and take the risk of not getting it right, or you can join our private community of online entrepreneurs, business owners, and other leaders like you. The Leaders’ Circle is the best way to know how to get started, stay focused, and stay accountable to take action and publish your book with success.