What Makes Us Different?

Why Authors Who Lead?

We believe that at the heart of a great book is the author who wants to make an impact in the world. Authors Who Lead see their messages, their books, as the beginning of the conversations that they want to own.

We believe that there are two kinds of books, ones that are transactional and those that are transformational. Our specialty and expertise helps authors go deeper into the transformational aspect of writing and results in powerfully transformational books.

Transactional books simply convey information from the author to their readers and don’t amount to much more than a transfer of knowledge. Whereas a book that transforms the author in some way has the impact to transform its readers.  If it’s not transformative first to the author, how will it impact anyone else? We believe the first person to experience the biggest impact is the author through the course of their book-writing journey.

According to the New York Times, 81 percent of Americans said they have a book in them, but less than a fraction of one percent ever hit the publish button. Why?

Help Write Your Book

Most people think if they have a good idea and an outline they will have what it takes to write a book. They buy courses, read books and research about how to write a book, but miss out by not having a dedicated coach in their corner.

It’s certainly not a lack of information that keeps anyone from becoming a published author.

So, what prevents great leaders who want to write an impactful book from actually getting it done?

It’s not time, nor having a good idea or even knowing how to write. What’s missing is confidence, the right guidance along a proven path, and accountability.

We see writing a book as a creative process and not a checkmark on your to-do list.

We help authors remove blocks and address their fears head-on so they can write their books with confidence and ease..

We help authors leverage their book as their brand and grow their authority by crafting a message that they can stand by, not just put words on a page and hit publish.

We provide a clear path and system for writing with an hour or less per day so that leaders can continue to focus on what matters most, run their companies and devote themselves to family.


We are Azul and Steve, husbands, business partners, co-founders and lead coaches at Authors Who Lead™


Steve, COO, Co-founder and Artistic & Creative Director of Authors Who Lead™ and host of the Soul and Stories podcast, guides those seeking more love, prosperity and joy in their lives to live in alignment with self. He travels the world using gifts of intuition, wisdom and creativity helping others to find personal freedom from old unwanted stories. Through his practice he helps others bring visions and dreams into a reality of abundance in flow with their higher soul purpose.


Azul, CEO and world-renowned leader, is an international speaker and host of the Authors Who Lead podcast. He is a contributor to Thrive Global, Addicted to Success and The Good Men Project and is the bestselling author of The Art of Apprenticeship. Azul has been featured on Smart Passive Income Podcast and has spoken at Podcast Movement, Digital Nomad Conference among many others.

Authors Who Lead TEam

Emily Chambers - Publishing Manager (Second from the left)

Amanda Toynbee - Executive Assistant (Far left)

Authors Who Lead Founders

Learn more about our founders in this documentary


Photography by Henry Thong @henryzw 
Documentary by ConvertKit.