101: Ryan Kennedy – Losing His Mom Inspired This Author’s Life Mission

Share

A Cookbook That Enhances Your Body’s Ability to Heal

Speaker 1: Welcome to the authors who lead podcast. This podcast is dedicated to you. People who want to be inspired by authors leaders and the messages they share. This is such an important podcast to us because we help uncover what goes on behind the scenes. When authors are writing their book, we talk about the process. We talk about where they get big ideas and you can listen in on those conversations. We can't wait for you to join us. So let's get started.

Speaker 2: Hey everybody, welcome back to another episode. Authors who lead I'm your host [inaudible] thoroughness. And today we have Ryan Kennedy here with us. Ryan is a medical practitioner and a board certified clinical nutritionist. He takes a holistic approach to helping his patients improve their health by utilizing results-based natural therapies, which is awesome. Unlike addressing symptoms, it's like a conventional medicine. Does Brian use natural approaches to address to the root of the causes of all these problems that people have to enhance your body's ability to heal Himba implements nutritional and lifestyle interventions to correct underlying imbalances in the body and help you in every aspect of your health. What's really amazing about his journey is Ryan's passion for health began when his healthy mother was diagnosed with cancer at the age of 51. And despite following treatment and recommendations from Western medicine, she passed away in 2010 and it was at this turning point that Ryan has made his life mission to empower people, to make the changes in their life, to avoid this chronic illness.

Speaker 2: And we're in talk today about his book beyond nutrition, which is an incredible book that not only has a practical recipes, but talks about this journey of health Ryan, welcome to the show. Thanks as well. I'm excited to be here. Yeah. So what's really inspiring about your messages that you are doing this for health. Like so many people get into nutrition because they want to look great, which obviously you do, but that wasn't always your journey. You weren't always the health focus person, even though you weren't unhealthy, you really didn't start as this health guru. You sort of grew into it. Let's talk a bit about your journey before we dive into the topic of beyond nutrition, where did you start when you transformed your body life? Yeah, man. So as you alluded to in the introduction, you know, I grew up in a great family and, you know, just like most people we kind of followed what kind of government told us in terms of what to eat, how to live, you know, since kind of conventional recommendations.

Speaker 2: And I would say, we seemed, you know, overall, fairly healthy. None of us were chronically ill at the time. And in 2008, I was 14 at the time, my mom was unfortunately diagnosed with cancer and she kind of went through the standard of care chemotherapy surgery and the kind of Western medicine recommendations. And unfortunately her medical practitioners at the time really looked down upon and even claims that any nutritional therapy or any type of natural modalities are ineffective and a waste of time and money. And so she was really kind of swayed away from that, that realm, which is unfortunate looking back on it, cause there's so much good stuff that can be done in terms of natural approaches. And so sadly over the course of the next two years in large part due to a lot of the pharmaceutical agents and, you know, toxic drugs, she was administered,

Speaker 3: She ultimately passed away. And this was one of the most tragic things that had ever happened to me. And it was a real turning point in my life because I realized what was really important in this world is your health. You know, without it, you don't have anything, it doesn't matter how much money you have or you know, your status or anything else if you're sick and you're chronically ill, that's really the only thing that's going to occupy your mental space. And, you know, so this really set me off on a journey. So learn everything I could about health, because I really wanted to, you know, make sure that when I was going to be healthy for a long, good life. And at the time I wasn't feeling the greatest either. You know, I was dealing with some depression, I had chronic acne, I was carrying around some extra weight and I was really trying as well to, you know, improve my health as well in the process.

Speaker 3: So took a deep dive and, you know, studied health and nutrition and university and college, and really, you know, discovered that a lot of the recommendations people are making are just downright incorrect. And it, it was just so upsetting to see that, you know, there's so many people in our society who really mean, well, they really want to improve their health, but they're just being misled down the wrong path. And I really made it my mission to work against some of this dogma and some of these misconceptions that are floating around and bring people the truth. And so that was really the thing that sparked my journey. And, you know, over the course of the last near decade, I've really dedicated myself to learning everything I could from, you know, self-research to pursuing post grad school and studying naturopathic and functional medicine, to mentoring with other amazing practitioners, to attending conferences and seminars. I mean, you name it. And so that's really brought me to where I am today and led to the accumulation of knowledge that I put forth in my book beyond nutrition.

Speaker 2: Right. And you talked a lot about the shift that she makes because you know, when you're a young man, you aren't out of shape when everyone looked at, you probably thought you were quite healthy. Whereas the biggest hole in the understanding that people have about nutrition, because, you know, I know you talked about in the early part of your book about getting back to basics, understanding what the debate is around nutrition and the health. Talk a little bit briefly about where people are misguided and how you formulated this notion about helping people see nutrition in a different way.

Speaker 3: The confusion really stems from the big food conglomerates. And you know, a lot of the special interest groups who really their underlying mission is to make money. You know, there we live in a capitalistic society and so they sacrifice food quality to increase their bottom line. And this creates a lot of confusion because many of the most nutrient dense foods that we can consume, aren't all that profitable. All the profit when it comes to selling food is really in these refined processed food, like crap that people are then recommended to eat. And, you know, these companies have so much power and so much money. They oftentimes really are able to influence our government officials and able to really have a, a really big voice in terms of the news and the media and what people hear they should be. So a lot of it comes back to that kind of initial corruption and those different groups that really don't have the consumers health as their priority.

Speaker 3: And so that's really where people are misled and these government guidelines are not very accurate. And it's really a shame, man, do you notice, and maybe this is true just for men, maybe women as well, that oftentimes men focus their health on their physique first. Like, you know, obviously they see someone like you, who's got six pack abs. I'm like, Oh, I want that. Let me see what I can do to get that as opposed to focusing on the overall nutrition. So maybe they even do achieve that, but it might be at a cost talk about why that could be a challenge or if it hasn't been the right thing to focus on when you're looking at somebody who you think is healthy. Yeah. I'm glad you brought this up because I see it all the time in my practice. And people do think of nutrition and exercise and, you know, health and fitness as a means to improve their body composition, to improve their aesthetics.

Speaker 3: And I always tell my patients and clients, that's really a byproduct. You know, you really have to focus on your overall health, you know, actually getting well. And that goes so much beyond just what you look like on the outside. Cause like you said, there's so many people in the fitness industry that are spewing things that will transform your body. You know, you could do it in a very unhealthy way that will help you build muscle will help you lose fat. But at the end of the day, that stuff really doesn't matter. What's most important is your quality of life. Having energy, being able to sleep well, having good sexual performance, having good mood and a stable mindset to where you're actually happy and you're feeling joy and you're not depressed or anxious. And it also comes back to really dialing in these lifestyle practices that are going to enable you to thrive in all aspects of life, not just what you look like, but just how you feel, you know, and that's really what what's most important.

Speaker 3: And you know, I'm a big proponent of practices that are going to extend our health span and promote longevity, but really it's about the here and the now we want to wake up and we want to be full of energy. We want to feel good. We want that focus and mental clarity and all of that comes by addressing your underlying health by improving your overall hormonal balance by correcting different dysfunctions in the body that is really going to lead to your, you being able to live the highest quality life possible. And then as a direct by-product, you will lose that extra fat. You will gain muscle, you will improve your physique, but it's more of a by-product in the way that I view things than the direct sole focus. Great. So let's talk about why you chose to create beyond the nutrition with not just this notion of eating differently, taking away the way we see how we eat with including recipes.

Speaker 3: Cause I know it wasn't easy to have to create a cookbook along with a nutrition book. I mean, it's both, it's not just, you know, giving people information. It's also providing them with the ways in which they can start talking about why did you choose the Ghouta cookbook? Why a book, because there's lots of ways you could have shared this information and let's talk a little bit about how you decided to craft your message the way you did. So when I first started my practice, helping people, I was giving them great nutritional recommendations, you know, telling them what to avoid, what foods to eat, how to really customize their protocol. And what I found as well is that giving them the information is only part of the puzzle. There's a missing gap between those recommendations and actually putting it into practice. And that's where recipes come in, recipes, bridge that gap and enable people to take these nutritional recommendations and actually create a meal that's both delicious and healthy.

Speaker 3: And it's really that missing link I found was really causing people to know, you know, in their head, okay, these foods are good for me in nourishing and these foods I should be avoiding, but what do I do with this information? You know, there's a lot of confusion. And so I, I really saw firsthand with the people. I was hoping that you have to give them those missing pieces. You have to provide them with the step by step approach so that they know how to navigate a store and what to show, how to shop and buy proper ingredients, where to source them from what terminology to look forward, to get high quality food, and then how to take that food and create meals out of it. That's not super time consuming that actually tastes great because none of us want to eat bland, boring foods.

Speaker 3: We want to eat delicious foods. You know, we eating the mini pleasures of life and we want to make it an enjoyable process because that's one of the keys to sustainability. If your food tastes like, if it tastes really lousy, you're probably not going to stick with that plan for very long. It's only a matter of time before you kind of fall off and revert back to your old way. So we want to make food very palatable, but we also want to make sure it fuels you right, and really feeds you in a way that's going to give you the most bang for your buck and really make you feel amazing and perform well and look great. And so all of these things came back to the underlying missing thing, which is recipes. That's why I went out of my way to really create all these healthy recipes.

Speaker 3: Cause there's so many recipes that float around out there that people claim are healthy, but are still using, you know, a lot of pseudo health ingredients. And what I mean by that is there's a lot of recipes that incorporate, you know, it's gluten free and it's dairy free and it's got, you know, natural sweeteners, but you know, those gluten-free flowers are still loaded with tons of starch. That's going to impact your blood glucose and cause that insulin response and the natural sweeteners they're using like maple syrup or honey are still pure sugar. And so I went in and just really created recipes that will keep your blood sugar stable, enable you to supply your body with the right types of healthy fats, high quality proteins. So you can get the amino acids you need for recovery repair rejuvenation and make it taste good in the process.

Speaker 3: And so that's why I really set out to write this book. And you know, initially even today I still put out tons of free content and you know, Instagram and Facebook and other places, but I found having it all together in one place is really ideal. And when people invest in a book they're much more likely to follow through with those recommendations rather than, you know, reading an article for free on the internet. And so I saw it as a perfect opportunity to bring all of this stuff together in one place, all of the most integral practices and principles and really all the missing pieces and provide that to people in a way that they can run with it. And whether they seek out help from a practitioner or some sort of coach, or they just take this information and apply it to their lives, they able to really skyrocket their health and their overall quality of life.

Speaker 2: Right? So let's talk about a business perspective. A lot of people listening here are actually leaders and have programs and courses and they might coach. What was your thinking around the business model? Obviously you already give free value. They could obviously learn from you in some way you could, could make this a program. What was your thinking around how you would

Speaker 3: People into your programs, into your coaching,

Speaker 2: The other things you offer with the book and what was your step to make that happen?

Speaker 3: Well, what I found is that the key to growing your business and creating more revenue and, you know, being more successful from a financial standpoint, all comes back to providing value, to helping people, to serving people at the highest level. And that's where I saw like, yeah, this book, putting it all together all the time, all the hours I spent gathering the research studies, writing it, putting together all the recipes, everything from a to Z, it wasn't an cheap process. I mean, you're right. I could have easily found easier ways to make, make a dollar, but I found it to be really effective and a really good way to give people the best possible information and the easiest to consume manner. And so I know firsthand that people who read this book are going to get tremendous value. And if they feel that they need more customized help or a more personalized approach, and they want that one on one coaching and that consulting and they want that help on the next level, because I've provided so much value through the book, they're much more likely to reach out and say, Hey Ryan, how can I become a patient or a client in your practice?

Speaker 3: Or how can I work with you? Or how can I, you know, get more involved with this? And so it's, it is a great way to demonstrate credibility, demonstrate authority, but more so it's just a great way to provide value. And that's always going to come back and in return and come back around in ways that you may not realize at the time, but just by helping people, you're really going to overall grow your business, grow your brands and improve your financial situation,

Speaker 2: Right? Because obviously with not only researching all this stuff you needed for the book you had to provide, you know, beautiful photographs, which you did in your book for the recipes you provide, you had to make the food, obviously to be able to photographic. It was a long process from beginning to end when you first said, I think I should write a book until the moment you put it out there. How long was that process? And tell us a little about how it looked for you.

Speaker 3: Yeah. So from start to finish, it was about two years and at the very beginning stages, it wasn't really with the intent to write a book. I was just posting various recipes and putting out content. And I was getting a lot of feedback from people in my audience who would reach out and say, Hey, Ryan, you should really put this together. And you know, some sort of product, whether it be a physical book or an ebook or some sort of handout, because I've gained so much value and it'd be something I would absolutely buy. And, you know, after hearing that time and time again, I realized, yeah, this is something that can really be put together. And so I set out to really write more of a recipe book, but as you saw as well, by reading through it, I ended up adding 15 chapters of information.

Speaker 3: Cause I wanted people to have the knowledge and the tools necessary to really improve their nutrition and their overall health that go well beyond the recipes. So whether they decide to make the recipes or not, they still have a clear and concise roadmap of how to improve their diet, how to eat better, how to live better. All of these essential practices dialing in their meal, timing, their hydration, fasting, sleep, all these other things that go well and beyond just recipes. And so as it kind of grew and evolved, I just added more and more and more and just got, you know, at one point a little carried away, I had to trim it to really be a suitable book because I had so much in there for some of the initial drafts, but you know, it really came down to understanding that there's such a need for this in the marketplace.

Speaker 3: Our society is, you know, become as hard as it is to say more sick and more overweight and more unhealthy than we've ever been. And so it's, there's a really high demand for this stuff. And a lot of people realize that they need to make the proper steps to improve their health. And so I really saw that as an opportunity to fill that gap. And at the same time do something that I could really be proud of and that I could really, you know, provide the most value to people who are in my audience in my life. You know, basically just really put it all together in one place. Let's talk about

Speaker 2: The client journey. Like where are you end up with people? Like when they show up to see you, what is typically your ideal client when they show up to work with you and where are they

Speaker 3: When they start? So that is quite varied. You know, cause I have people from all walks of life that come to work with me. So it could be someone who's in a very compromised situation that may have already have a chronic disease. They may already have a diagnosis of cancer or heart disease or diabetes or, you know, early stage dementia or neurological conditions. And that comprises, you know, a decent percentage of the people I serve. But a larger percentage is really comprised of, you know, everyday people who have just kind of let their health fall by the wayside, you know, over the last five, maybe 10, maybe 15 years, they've slowly gained some weight. They're not feeling great. I mean it, so many people I work with are having trouble sleeping. They're feeling tired and unfocused during the day, having to rely on excess caffeine and different stimulants just to power through the day and they're overstressed and overworked and feeling overwhelmed.

Speaker 3: And so they're, you know, we have so many things flying at us in this day and age between work and family life and all these other obligations. And so people really, I mean, mental health is also a big, big component of the work that I do because our mental health really mirrors our physical health. So when you have an imbalance in your gut and you really have a lot of hormonal dysfunction that oftentimes results as, you know, anxiety or depression or any number of other disorders that are so widespread, I mean, depression is now become the number one leading cause of disability in the United States. And it's a growing epidemic. And you know, the kind of Western medical establishment tries to bandaid these by using pharmaceutical agents, but it's really not getting to the root cause of the problem. It's really not correcting the imbalances that are causing the different shifts in your neurotransmitters and the different issues from a physiological level that are oftentimes really responsible for why people feel down.

Speaker 3: People are not feeling good. So that's definitely a big proportion. And like you mentioned earlier, some people come to me with their main goal being body transformation. They want to look better. They want to show up better for their partner or maybe they're single and they want to attract a good partner and they're not happy with their physical appearance. And so that's definitely a big component as well, because if we don't feel good about how we look, our confidence goes down, our overall motivation and our drive decreases. So it's really critical factor to take all of this into consideration. And that's why I really bring a holistic approach to the table, you know, really dialing in every lifestyle factor to improve every facet of your health because it's all interconnected. It all ties together at the end of the day. Right. So let's talk about, let me somebody you've helped.

Speaker 3: Let's talk about a particular client that showed up to you. Maybe, maybe they just want it to have a better physique and then talk about what, what happened in the transformation you provided and giving them direction with their health and nutrition. Yeah. So let's use a specific example of a female that came to me just a couple of months ago. And just like you said, she was, you know, working in the corporate worlds had a great job financially well off and you know, nice family and everything. But over the year she had put on considerable amount of weight. And so she came to me and she said, Ryan, I really need to lose 30 pounds. I, you know, my clothes aren't fitting me. I'm not happy with how I look, it's really bumming me out. And you know, I really want to feel good about my parents.

Speaker 3: I want to be able to go to the beach or the pool and not be embarrassed and be, you know, take pride in my body. And so we went through all these things and I don't really talk to her through the process and explained to her, listen to, you know, we're, we're going to get your body transformation goals, but we're also going to improve your health in the process. And so throughout the course of us working together, she was really amazed because a lot of people don't realize that they're operating at a suboptimal level, their performance is really lacking. And it's hard to know that from the inside because you don't quite understand what it could be like to feel really good, to have more energy, to have more mental clarity, to have more stable mood. And so as we work through all these things and she started losing weight and she started feeling better, she was amazed at how, wow, I didn't realize, but you know, I'm not having these like afternoon crashes anymore.

Speaker 3: Like I used to, I'm not grabbing that cup of coffee at two, 3:00 PM just to finish up the Workday. You know, I'm, I'm sleeping better at night. I'm not having as many wake ups, I'm falling asleep easier. I wake up feeling more refreshed and rejuvenated. And so we started, as we progressed to the process, she always would identify different areas for life that she didn't come to me for better sleep. She didn't come to me because she thought she had an energy issue. She came to me to lose weight. But as we went through that weight loss journey and we started to implement all of these different practices, we cleaned up her diet. We improved her environment. We improved all of these other factors. She was always bringing up different things of how it's just completely shifted the way she looks at her health and the way she treats her.

Speaker 3: You know, she feeds her family and the way that she interacts with coworkers and friends and people in her life. And so that's really pretty common. I see that all the time where people come to me for one specific thing, you know, they're having one specific issue, but as we work towards correcting that issue, so many other areas of their life start to improve, that they didn't even realize were lacking until they saw that improvement. And they look back and took the whole, you know, evaluated the whole sum of things and said, wow, that's amazing. I'm doing better in all of these other areas that I didn't even realize I was having trouble with and talk about the book launch. So it launched in December and you were getting it out there. What were you doing in order to get it out there? And where did you put, what platform did you use to kind of get your book to the world?

Speaker 3: So, yeah, the platform that I use most frequently is Instagram. That's where I have the largest audience and that's where I post daily and provide a lot of value. And so I put it out there actually. And Scott, uh, you know, just a great response from my audience. You know, people who have been following me for, you know, a year or more, or even people who are kind of new to my audience really saw the value in this book. And so they, I got a large number of orders from there, right off the bat. And then, you know, of course advertising into my email list, putting it on the website, using Facebook, and then also reaching out to other people in the space, both people who I'm friends with and know who are, you know, in the health and wellness industry, who then advertise the book to their audience.

Speaker 3: And also people who, I didn't know who I reached out to, and just say, Hey, you know, this, I just launched this new book on nutrition. I see that you, you know, put out great content, you have an amazing audience. I would love for you to share it with your audience. And, you know, I'd send them a copy and they'd read through it. And you know, more times than not, they saw the value and they said, this is great. I really appreciate you sending me a copy and I'd be happy to share it with people in my world. And then I also have a podcast as well. So, you know, mentioning it there as well. And people that tune into my podcast and really enjoy the information I put out. We're also very likely to purchase the book. So it was really a combination of factors and it's, it's been going really well.

Speaker 3: So far, the book published in late December, 2019. So just a few months ago and book sales are going good. And you know, it's not so much the number of books I sell or the number of dollars I make. It's more so the impact I have because, you know, as well as I do, how many people buy a book and it sits on their shelf and they never really read it. They never really apply the information. And it becomes just kind of like a shelf thing that rather than actually changing their lives. So the biggest thing for me is getting this influx and all of these testimonials of people and you know, all this amazing feedback of how they're applying these principles, you know, sending me images of them, making the recipes and, you know, even that their kids are loving the recipes and their whole family's getting healthier. All of these things really light me up and really fulfill me deep down. And that is really what keeps me going. And that's really, my driving force is knowing that I'm having that kind of impact.

Speaker 2: Great. If someone's just listening in and already thinking about, maybe they want to write a book about something they know well or passionate about what is something that you would give advice to them about before they start their journey? Obviously you went through it. So, you know what it's like and how much work you thought it was versus how much work it is. What advice would you give them?

Speaker 3: My biggest advice would be unless you are extremely passionate about the topic at hand, that you're considering writing a book about, you may want to rethink that decision because it is a ton of work, a ton of time and energy. It's not cheap either. I mean, you know, between all the people I hired to help me put this book together and get it out to the market, you can't do it all by yourself. Or if you try to, it's going to be anything Rocky or journey. So you have to really have a deep rooted desire to get this information out. You have to really it's, it's got to come from a place that's much more meaningful than just the money, because trying to publish a book to make money is not the best strategy. I mean, unless you have, you're an incredible writer. I don't see very often people publishing books and having great success, unless they're really passionate about the topic. And they're really just completely immersed in it. Right?

Speaker 2: That's good advice. And the revenue doesn't come right away. It is kind of an act of service. And if you do offer programs or they read it, then you're like, I think Ryan can help me get my nutrition on track. He's got great value. He's obviously got a great physique. He's living the life. He's preaching. He's got great testimonials. It's like a part of that journey that gets them closer to saying, yes, I think I could use you as my help because there's plenty of people to choose from. They're trying to sell something on Instagram about being fit and you're just one of them. So if you don't kind of woo them, this is a place where they could get easily lost on the journey.

Speaker 3: Oh, that's 100% accurate. Yeah. You're spot on with that. And then it does give you some authority in the marketplace, because like you said, there's so many practitioners and health coaches out there. And you know, if you've published a book and it's getting some traction and you know, you're getting some great feedback and you're helping a lot of people with it that just gives you a notch up from some of your competition. And it enables people to see that, Hey, you're not just putting out random stuff. You're actually really immersed in this and you're really knowledgeable. And you have the insights into this field to put together an entire book on it. I mean, that's kind of speaks quite a bit about your, your expertise,

Speaker 2: Right? Well, this has been great so far, so definitely know that it builds your expertise because there's only so much you can do on Instagram to build expertise because they're there always be somebody with more photos, more recipe pictures, but may not know as much as you obviously you're dedicated this because of your mission to help people stay healthy, to kind of combat diseases and, you know, losing mother to cancer and not being able to help her. Now there's so many parents and moms and family members, you are helping say, where would we go to learn more about you and the journey you've had and be connected to you online? Yeah. So you can follow along on Instagram. My handle is Ryan C. Kennedy, and that's where I post the most content. That's a great place to connect. And you can check out the book at beyond nutrition, book.com.

Speaker 2: That's the URL you can go to, to order a copy and just learn more about it and, you know, see what's going on with that and see all the great feedback we've been getting in. And then I'm on Facebook, Ryan Kennedy and on my website, thriving wellness.co also has more information about working together and providing a little bit more backstory on me and all that kind of good stuff. Awesome. Brian, it's been great. Thank you so much for sharing your truth. I love your book and it's got great value. I love the recipes. I'm going to try them out. I'll I'll check back with you. Let you know how it goes, but it's really fantastic. Anyone out there thinking about transforming their life through food and nutrition, to be healthier, more fit and live a more long life. This is definitely the book to check out.

Speaker 2: And any of you who are looking to write a book, maybe you have a business. Maybe you have a message to share. It's time for you to write. Like Ryan really is amplifying his reach by having a book by establishing himself as the expert above just Instagram stars. He is becoming the authority because he really is pure curated his message so that people know what it's about. So go over to [inaudible] dot com. And if you haven't already connect with us there so we can help you find your journey on the path to becoming an author. Right? Thank you so much for being here today. Thank you. Thank you,

Speaker 1: You for listening again, to another episode of authors who lead, we appreciate you being here and we hope you subscribe. So you get this delivered to your device every week. And if you haven't left us a review, please do so. It really helps. And if you have a book in your heart, you've been wanting to write a book. Please go to authors who lead.com and join us on this journey of becoming a published author.

powered by

As a functional Medicine Practitioner and Board-Certified Clinical Nutritionist, Ryan Kennedy takes a holistic approach to helping his patients improve their health by utilizing results-based natural therapies.

Ryan implements nutritional and lifestyle interventions to correct underlying imbalances in the body and help you in every aspect of your health. Unlike addressing symptoms like conventional medicine, Ryan uses natural approaches to address the root cause and enhance your body’s ability to heal. 

Ryan has authored the book, PROOF: Beyond Nutrition and he is also the host of The Thriving Wellness Podcast.

What We Discuss with Ryan Kennedy:

  • What drew him into health and nutrition
  • Why people are misguided when it comes to nutrition
  • Why he decided to write a cookbook
  • Ryan’s coaching program
  • His writing process
  • A look into his client journey
  • Getting the book out there

[01:34] The Beginning of Transformation

When he was 14, his mom was diagnosed with cancer and went through the standard of care – chemotherapy surgery and Western medicine recommendations. At that time, her medical practitioners looked down upon nutritional therapy or any type of natural modalities deeming them as ineffective. 

Over the course of the next two years, in large part due to a lot of the pharmaceutical agents and toxic chemotherapy drugs administered to her, she ultimately passed away. 

This became a turning point in Ryan’s life realizing the importance of health. This set him off on a journey to learn everything about health. He also wasn’t at his healthiest at that time so he wanted to improve his health in the process.

There are so many people in our society who really mean well, they really want to improve their health, but they’re just being misled down the wrong path. 

Ryan then set his mission to work against some of the dogmas and misconceptions floating around to bring people to truth. He dedicated the next decade of his life learning everything he could about health – research, postgrad in naturopathic and functional medicine, mentoring, and attending conferences. This wealth of knowledge has led him to write his book PROOF; Beyond Nutrition.

[05:04] Why People Are Misguided About Nutrition

A lot of the confusion really stems from the big food conglomerates and a lot of the special interest groups’ underlying mission is to make money. We live in a capitalistic society so they sacrifice food quality to increase their bottom line. 

Many of the most nutrient-dense foods we can consume aren’t all that profitable. All the profit when it comes to selling food is in these refined, processed food – crap that people are then recommended to eat. 

These companies have so much power and so much money. They can influence our government officials and they can have a really big voice in terms of the news and the media telling people what they should be eating. A lot of it comes back to the corruption in those different groups that really don’t have the consumer’s health as their priority. So our government guidelines are not very accurate. 

[06:42] Focus on Aesthetics Over Nutrition

Many people think of health and fitness as improving their body composition to improve their aesthetics. But that’s just the byproduct if you focus on your overall health.

There are so many people in the fitness industry that are spewing things that will transform your body but in a very unhealthy way. It will help you build muscle and lose fat. But at the end of the day, that stuff really doesn’t matter. 

What’s most important is your quality of life, having energy, being able to sleep well, having good sexual performance, having a good mood and a stable mindset.

You have to dial in these lifestyle practices that are going to enable you to thrive in all aspects of life, not just what you look like but just how you feel.

[09:05] Why He Wrote a Cookbook

Ryan found that giving people information about nutrition recommendations is only part of the puzzle. There’s a missing gap between those recommendations and actually putting it into practice. And that’s where recipes come in.

Recipes bridge that gap and enable people to take these nutritional recommendations and actually create a meal that’s both delicious and healthy. 

You have to provide people with a step-by-step approach so that they know you know how to navigate to a store and how to shop and buy proper ingredients, where to source them, from what terminology to look forward to get high-quality food – and then how to take that food and create meals out of it. 

Ryan created recipes that really taste great because none of us want to eat bland, boring food. We want to eat delicious food. We want to make it an enjoyable process because that’s one of the keys to sustainability. 

[10:55] Beware of “Gluten-Free” Flour and Natural Sweeteners

There are a lot of recipes that will incorporate gluten-free or dairy-free ingredients and natural sweeteners. 

Those gluten-free flours are still loaded with a ton of starch that’s going to impact your blood glucose and cause that insulin response. And those natural sweeteners they’re using are maple syrup, honey, or still pure sugar. 

Ryan created recipes that will:

  • keep your blood sugar stable
  • enable you to supply your body with the right types of:
    • healthy fats
    • high-quality protein (so you can get the amino acids you need for recovery, repair, rejuvenation)
  • make your food taste good in the process 

[13:00] Leveraging the Book from a Business Standpoint

Ryan found coaching as the key to growing business, creating more revenue, and being more successful from a financial standpoint.

Putting the book all together was not a cheap process. But he found it to be a really good way to give people the best possible information in an easiest-to-consume manner. Then if you want to notch it up a level and you want customized help, there’s one-on-one coaching and consulting.

The book is a great avenue for getting his coaching clients. It’s a great way to demonstrate credibility and authority. But beyond that, it’s a great way to provide value. 

Just by helping people, you’re really going to grow your business, grow your brands, and improve your financial situation.

[14:54] The Book Writing Process

It took two years for Ryan to complete his book. He initially posted recipes and put out content and got massive positive feedback from his audience. They asked him to put it all together into a book.

Whether people decide to make the recipes or not, the book gives a clear and concise roadmap of how to improve their diet, how to eat better, and how to live better.

The book gives them all these essential practices that they dial in – meal timing, hydration, fasting,  sleep, etc. – all these other things that go well beyond just recipes. 

[17:11] A Look into the Client Journey

Ryan works with clients from all walks of life. But a larger percentage is comprised of everyday people who have just let their health fall by the wayside over the years.

Mental health is a big component of the work that Ryan does. Our mental health really mirrors our physical health. When you have an imbalance in your gut, you have a lot of hormonal dysfunction. This oftentimes results in anxiety or depression or any number of other disorders that are now so widespread.

Depression has now become the number one leading cause of disability in the United States and it’s a growing epidemic. 

Western medical establishment tries to bandaid this by using pharmaceutical agents. But it’s not getting to the root cause of the problem. It’s not correcting the imbalances causing the different shifts in your neurotransmitters responsible for why people feel down and people are not feeling good. 

Ryan brings a holistic approach to the table, dialing in every lifestyle factor to improve every facet of your health – because it’s all interconnected.

Episode Resources:

ryan-kennedy.com

PROOF: Beyond Nutrition

The Thriving Wellness Podcast

Follow Ryan on Instagram @RyanCKennedy

Listen on:

>