287: Stuck to Success | Chris McAlister

How to Write a Short but Inspiring Book


“You don’t have to be the world’s expert, because really there is no expert. You’re just the expert on you and your experience and what you’re passionate about.” —Chris McAlister

Chris McAlister was once told by a literary agent that he would never be able to write anything successful until he was over forty years old. He didn’t listen to that agent and went on to write several books—and even created coaching programs around them.

In this episode of “Authors Who Lead,” I talk to Chris about his books, his journey getting them out into the world, and the impact they have on his readers.

Authenticity Trumps Validation

When it comes to writing a book, it’s crucial to focus on serving your audience with impact rather than seeking validation or hiding behind fear. It’s important to write authentically and accept that not everyone will respond positively. Remember, trying to control the perception of the audience is impossible!

Embracing Successes and Failures

Chris tells us in this podcast that it is significant to share both successes and failures in nonfiction writing to inspire and connect with readers. We discuss how failures often lead to unexpected wins and how sharing personal experiences, even those considered failures, can have a positive impact.

Leveraging Books for Business

Having a book can significantly benefit a business in terms of credibility and authority. We dive into the various ways a book can be leveraged, from gaining authority to selling it as intellectual property.

In this podcast, Chris also shares with us:

  • Your book doesn’t have to be long to make an impact.
  • Another benefit of writing a book is to leave behind a legacy.
  • If you want to make an impact with your book, you need to get rid of fear.
  • Sometimes your failures make more of an impact on your reader than your successes.

What was your biggest takeaway from this episode? Do you want to write a book that will make an impact? Share in the comments below!

That’s all for this week. If you have a message inside of you that needs to be written, today is the day to start. Don’t delay—take action.

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287: Stuck to Success | Chris McAlister287: Stuck to Success | Chris McAlister