What do you want your book to do for you?

The first book I wrote, The Art of Apprenticeship, is a book of passion. It is a book that I wanted to validate by doing what I advised in the book. But, the problem was I hadn’t tried the techniques yet. I was nervous to share my learning without validating it.

I decided that I would use the book to validate my idea that you could create a new career or business by connecting with a mentor that was where you wanted to be rather than return to school or start from scratch. 

I wrote my initial draft of The Art of Apprenticeship in 30 days with the goal in mind that I wanted to use the book as a launching pad to get myself connected with entrepreneurs that I admired. I saw a Facebook post announcement about Pat Flynn of Smart Passive Income and Chris Ducker from Youpreneur. They were having a mastermind called the 1 Day Business Breakthrough where they were mentoring other entrepreneurs. 

I had been a fan of both of those guys for a while, so when they said they had only 20 spots, I jumped at the opportunity and signed up right then. 

I knew that if I started to connect with like minded people, I could learn about how they made their living online and I could become an entrepreneur. 

The only challenge that I had going into this event was that I didn’t have a business to get critiqued while I was on the hotseat. So I decided to share how I wrote the book in 30 days and delivered it to the editor the day before the event. The group was fascinated and impressed that I was able to do this in such a short period of time (so was I actually). The results of sharing this story was that I ended up getting several people from that event who wanted me to coach them to write their books, one of whom, was Pat Flynn himself. 

I had no idea that writing that book would launch my author-coaching career, but the truth is, writing that first book was what has given me the freedom and ability to write and travel. 

Writing has made a huge difference in my life. In fact, Pat actually featured the book on his show SPI TV, alongside other books of people I admire. 

Overall writing a book has given me more opportunities and a real sense of worth, as well as a new gig, being able to help others write books. 

Azul Terronez

Azul Terronez

Azul Terronez is a bestselling author, speaker and book coach who has helped hundreds of authors write and publish their books. He is the go-to book coach to influential figures such as Pat Flynn of Smart Passive Income and Jadah Sellner, co-founder of Simple Green Smoothies.

After 24 years of contemplation, a student's question finally sparked Terronez's passion for writing and he set a bold goal to write his first book in 30 days. This led to the publication of "The Art of Apprenticeship", which garnered the attention of a TEDx organizer and led to a TEDx talk with over 3.1 million views.

Terronez has since become a sought-after speaker and has been recognized as a Wall Street Journal and USA Today bestselling author. He is dedicated to helping other leaders write and publish their books, opening up new opportunities for them, just as it did for him.