Matt Barnett is a British designer and artist who decided to move to Australia and co-founded Bonjoro, a video email tool that allows you to connect with your customers on a more personalized level.
Bonjoro was born from a sale hack he had for his first business. Three years after Matt and his team decided to go all-in on the idea, Bonjoro has snowballed into a startup success story with a fully remote team across six countries and five continents.
Matt loves building great products. His goal? To be the next Zappos that’s the most loved brand in the world.
Matt went to a design school in Windsor Castle where they lived in a big castle in the middle of the woods for 600,000 designers for four years. When he left, he went into doing design consultancy. He had 23 exhibitions in his first year.
One thing he learned from his experience in London is that you had to be the brand. At that time, he didn’t have the ego for it. He felt it didn’t fit him and it kind of tainted the work he was doing.
Matt ended up moving to Australia at 26 wanting to start something on his own. He and his co-founder started a couple of businesses that didn’t work. Bonjoro came many years later.
Starting off on your own thing is incredibly creative. Every day you don’t know what you’re going to do, and how you’re going to do it. You have to think about unusual ways to do things to succeed, and the learning curve is incredibly steep.
If you have a creative mindset, you can think outside the box. You can build brands, inspire people, take different turns, and come up with ideas other people wouldn’t come up with.
Bonjoro came about as a happy accident. One day, Matt created a 40-second video of his client and sent it out to a colleague from another country. The guy ended up asking for a copy of the video. So he decided to build a system around it and created a video email tool that people could use and send out. Within three years, 35,000 people were using it.
So they ended up taking a leap of faith by scrapping the original business they had and went all-in on this one. It wasn’t an overnight success either.
When somebody comes on board to download your book for the first time, they’d put in their email. Bonjoro can be plugged into whatever platform you’re using (MailChimp or ActiveCampaign, Patreon, Shopify, etc.). They have an app that pulls in the person’s name, location, other information, and what they purchased. You can then hit that person and record a quick 30-second message for that individual.
Here’s what it looks like as an example:
Katie will now feel it was absolutely the best purchase that she made and there’s a good chance she’ll come back and a better chance that she’d go tell her friends and talk about you.
Because you’re mentioning by name and you’re sending it to them, it’s not generic. It’s not a canned response which most emails are where it can feel like you’re getting bombarded with information. It makes them feel like they know you. And in some ways, they actually do because you’re talking to them specifically.
If you can do this with 100 people, a few of those hundred people are going to have large followings. And if they start to talk about you, you start to get more traffic. You start to get more readers that come into your funnel. And again, it’s a process of being wonderful to everyone.
Personalization works in two ways. One is mentioning the customer mentioning their name and where they’re from and making it all about them. The other part of personalization is it’s about opening up your world as well.
Think about your brand very early on. You can launch a brand tomorrow without even having written the book. Secondly, the brand is something you create from scratch.
Check out Bonjoro’s Video Funnel Playbook
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