Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.
She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content.
She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Agency Transformation Live, Podcast Movement, the inaugural Retain Live event, and Chris Ducker’s Youpreneur Summit.
Today, Amy shares valuable insights into creating valuable content that can 10x your business and some highlights from her book!
The book came about in October 2019 after being encouraged by a mastermind group led by Chris Ducker. She quickly learned how having a book gives you leverage in terms of branding and establishing authority.
After working for 13 years in Corporate America, she decided to prioritize her time with family and jumped into the online business space. She has expertise in developing processes and making things efficient. And she was drawn into the idea of content repurposing
Amy saw the huge gap between free content, reading a blog post, listening to a podcast, following her on social, and the next step. With the book, she wanted to bridge the gap between a free service and a comprehensive service.
Taking the book to the next level, Amy is launching an online course, which serves as the toolkit.
Whether content should be equal or not depends on what your intention for the content is and the next stage for it.
Luckily, in the online space, you won’t have to do it person-to-person.
The message is the same. There’s congruency. You’re able to communicate your thoughts and ideas in different ways. It’s still consistent in terms of who you are, what you do, and what problem you solve. It keeps you focused on what you’re putting out and what you want to be known for.
Focus on the longer form content first then look at how you can repurpose that down into shorter content. Or it can be vice versa as long as you’re consistent with your message.
Try to connect with different learning styles. Reach people who like to learn to create content in different ways.
For example, you can turn one video into separate short videos you can post on social media. Or written blog post into more written content into articles. Or audio into short audio.
Her focus on marketing was to reach as many people as she can.
Check out Amy’s podcast, Content 10x
Grab a copy of Amy’s book:
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