Hey, I’m Azul. I went from being an unknown school teacher to a bestselling author, but I wasn’t always that confident that I could do it. I didn’t know I was dyslexic until I flunked English when I was at UCLA. That discovery explained why writing and reading were such a struggle and it motivated me. 

I went on to graduate with a Master’s degree and became a teacher, an English teacher of course. That path led me to guide hundreds of students to write and become published authors. In 2014, one of my eighth-grade students asked me, “Hey, Mr. Terronez, where’s your book?” That question was a tough one. I hadn’t written my book yet.

I had thought about it for 24 years, but I never sat down to write it. My student’s question really lit a fire for me. I set a bold goal to write my book in 30 days and that was the beginning of my journey to becoming a bestselling author. It also ignited my passion to help other leaders do the same so I left the classroom to pursue it.

I’ve helped hundreds of authors write and publish their books and have become the go-to book coach to influencers like Pat Flynn of Smart Passive Income and Jadah Sellner, Co-founder of Simple Green Smoothies.Writing a book will open up new and incredible opportunities for you, like it did for me. My first book, The Art of Apprenticeship, got the attention of a TEDx organizer who invited me to give a talk in 2016. My TEDx talk, What Makes a Good Teacher Great? has amassed 2.9 million views and I’m getting paid 5-figures to speak internationally. I’ve also recently been recognized as Wall Street Journal and USA Today bestselling author.