Book Marketing Workshop Series
Create a plan to launch and market your book so it will sell.
Attend all 3 unique marketing workshops for $90!
Live Workshops: Sept. 13, Sept. 18 and Oct. 16, 2024
Bonus 90-Days Community Membership Access
In our upcoming workshops, you’ll get expert guidance to: Launch and market with confidence that your book will sell; promote your book and expand your author brand via podcast book tours; get the publicity coverage you deserve.
You're in the right place if...
You have a book idea that you are excited about but are afraid you won’t know how to market it.
You worry that your book won’t be good enough and might get bad reviews.
You are new to marketing and sales.
You know you need to market your book but just don’t know how to start.
- You want to gain media attention for your book so that it sells.
In the book marketing coaching intensive you will
- Validate your book idea and position it to sell
- Develop a pre-launch blueprint for your book
- Create a monetization strategy (how to make money beyond book sales)
- Learn the perfect 5-star review strategy
- Understand the importance of a branded media kit
- Learn to pitch to podcasts so you get booked
- Discover how to repurpose your interviews into greater marketing content
- Learn how to get traditional media to cover your story and book
“The day committed to marketing is invaluable. As writers, we often don’t want to even think about this. For me, it feels daunting—too out of my wheelhouse. But you gave us reasons and ways to start sharing ourselves on social platforms that feel natural and authentic. Doing the book camp with other authors, all at different stages of the game, really helps to feel like we’re in this together and can reach out to others when we’re feeling isolated, procrastinating, or needing support. All the members of our book camp group became friends and are now supporting each other on social media. We’ve announced ourselves as authors and stepped into that role.”
—Danét, Workshop Participant
Ready to launch your book but you just don't know where to begin?
Why Join the Workshop Series?
Key Benefits
- Writing a book will help you build instant credibility and authority
- Attract the media and be a sought out podcast guest
- Have confidence your book will sell
- Learn how to be a number one bestseller on Amazon
- Know exactly what to do in your marketing plan
- Standout above your competition
- Connect with other like-minded authors and leaders
Key Features
- Direct access to one of the world's leading book coaches and authors
- See behind the scenes of bestseller launches
- Live virtual event with guided working sessions
- Instant feedback on your book marketing ideas
- Step-by-step guidance and examples
- Get real time coaching so you gain the clarity that you need
What To Expect...
- 60-minute live sessions.
- Sessions are led by expert book coach, PR strategist and Podcast consultant.
- Access to our online world-class author community.
- Interactive workshops with opportunities for Q&A.
Upcoming Workshops
Workshop 1: September 13, 2024 @ 1pm EDT/ 12pm CDT / 10am PDT
Book Marketing 101 with Azul Terronez
In this 1-hour live workshop join Azul Terronez to learn all about book marketing and how to get started. Writing a book is the best thing you can do to grow your brand and authority but marketing it can feel overwhelming. In our upcoming workshop, you’ll get expert guidance to launch and market with confidence that your book will sell.
In this workshop you will learn:
- Validate your book idea and position it to sell
- Develop a pre-launch blueprint for your book
- Your book is your author brand
- How to talk about your book without being salesy
- Learn the perfect 5-star review strategy
Workshop 2: September 18, 2024 @ 1pm EDT/ 12pm CDT / 10am PDT
Unlocking the Power of Podcasts with Michelle Glogovac
Join us for this 1-hour live workshop Unlocking the Power of Podcasts: Expanding Your Author Brand & Book Promotion Through Podcast Book Tours™ with guest speaker Michelle Glogovac.
Podcast interviews allow readers to hear your voice, your story and get to know you, the author behind the books they love. There’s no better way to expand your author brand, connect with readers and promote your book than a Podcast Book Tour™. Join Michelle Glogovac, author of How To Get On Podcasts (2024, McGraw Hill), podcast host and Founder of The MLG Collective®, as she shares how to:
- Create your unique speaking topics
- Develop your branded media kit
- Pitch to podcasts
- Show up as an incredible guest
- Repurpose your interviews into greater marketing content that elevate your author brand
Workshop 3: October 16, 2024 @ 3pm EDT/ 2pm CDT / 12pm PDT
Book Publicity School Workshop with Leah Paulos
Join us for this 1-hour online workshop from top literary publicist and Press Shop PR founder Leah Paulos.
Leah draws on her decades of experience leading high-profile media campaigns to share strategies for promoting your book and answer all your questions about book publicity. The workshop helps authors—from academics and entrepreneurs to fiction writers and poets—build the foundation for book promotion. You’ll learn how to spread the word about your work and get the publicity coverage you deserve.
Book Publicity School is perfect for you if…
- You find the idea of book promotion intimidating
- You need help figuring out the right messaging for your book
- You’re struggling with how to use social media for book promotion
- You want to give your book its best shot at success
How to Join the Book Marketing Workshop Series:
Join our Authors Who Lead Community to access all of the Book Marketing Workshop Series and you’ll also have access to all of our live workshops, authors resources, the AWL Summit and Author Power Hour. Click here for more information about the AWL Community.
What people in our community are saying . . .
“The breakouts in the workshop I loved. I loved connecting with the other authors and being able to talk about where we were at in our process. I loved hearing the other stories of those who had published and their process for getting to the final book. I also loved having the guest speakers.” —Della
“Everything was new, and I’ve learned a lot. Since the book camp, I’ve implemented a Facebook page and blog to help people know where I’m at with my book and track my progress.” —Larry
“Azul’s marketing overview helps to make the process easier. I really appreciate that he teaches us to keep it simple, but effective,
and that you do not need to overwhelm yourself or your audience with tons of content. You need the right content, to the right audience.” —Margaret
FAQs
What platform is used for the community?
We selected Circle, an all-in-one community platform, where we come together in engaging discussions, member connections, live streams, chats, and events. It’s organized and easy to navigate with everything in one place.
Why is there a membership fee?
Your membership includes live workshops, author resources, and recorded content, as well as direct access to Azul, a world-renowned book coach, Wall Street Journal and USA Today bestselling author, and TEDx speaker.
What is the refund policy?
The community membership is non-refundable during each pay cycle and cannot be transferred to anyone else. You can choose to discontinue your subscription at the end of a pay cycle.