Book Marketing Workshop Series

Create a plan to launch and market your book so it will sell.
Attend all 3 unique marketing workshops for $90!

Live Workshops: Sept. 20, Oct. 4 and Nov. 8, 2023
Bonus 90-Days Community Membership Access

Writing a book is the best thing you can do to grow your brand and authority but marketing it can feel overwhelming.
Launch and market with confidence that your book will sell.

You're in the right place if...

  • You have a book idea that you are excited about but are afraid you won’t know how to market it.

  • You worry that your book won’t be good enough and might get bad reviews.

  • You are unsure which publishing path is right for you, traditional vs self-publishing.

  • You are new to marketing and sales.

  • You know you need to market your book but just don’t know how to start.

In the book marketing coaching intensive you will

  • Validate your book idea and position it to sell
  • Develop a pre-launch blueprint for your book
  • Create your 60 second book pitch
  • Create a monetization strategy (how to make money beyond book sales)
  • Discover which publishing path to choose (traditional or self-publish)
  • Discover bestseller strategies for launching your book
  • Learn the perfect 5-star review strategy
Book Marketing Workshop Series

“The day committed to marketing is invaluable. As writers, we often don’t want to even think about this. For me, it feels daunting—too out of my wheelhouse. But you gave us reasons and ways to start sharing ourselves on social platforms that feel natural and authentic. Doing the book camp with other authors, all at different stages of the game, really helps to feel like we’re in this together and can reach out to others when we’re feeling isolated, procrastinating, or needing support. All the members of our book camp group became friends and are now supporting each other on social media. We’ve announced ourselves as authors and stepped into that role.”

—Danét, Workshop Participant

Ready to launch your book but you just don't know where to begin?

Having the right guidance is the key to success and our Book Marketing Workshop Series Live is the perfect way to get more done in less time. You don't have to try and figure it out on your own and take weeks, months or even years to get started. The Book Marketing Workshop Series Live coaching intensive is perfect for leaders like you who want to take action now and make this the year you become a bestselling author.

Why Join the Workshop Series?

Key Benefits

Key Features

What To Expect...

  • 90-minute live zoom sessions with a bonus 30-minute Q&A at the end. 
  • Sessions are led by expert book coach and Wall Street Journal and USA Today bestselling author Azul Terronez.
  • Each session you’ll be given homework assignments, work in small groups, and get answers to your biggest questions.
  • Access to our online world-class author community
Book Marketing Workshop Series

Session Outcomes

What is Book Marketing and How to Begin

Session 1: September 20, 2023

Workshop value $197

  • Book marketing 101
  • Identify your ideal reader
  • Understand your why
  • Your book is your author brand
  • Writing a winning book description
  • Create your 60-second book pitch
  • How to talk about your book without being salesy
  • How to market your book even if you aren’t a sales person
  • Diamond Pathway to Publishing Method™️

How to Build an Audience for Your Book

Session 2: October 4, 2023

Workshop value $197

  • Building community
  • Social media and email marketing
  • How to pitch yourself to podcasts and other media
  • Building your team of superheroes before you launch
  • Author website
  • How to get blurbs/endorsements for your book
  • Author publicity and media assets
  • Book marketing calendar
  • How to create your book marketing calendar using AI/ChatGPT

How to Launch Your Book with Success

Session 3: November 8, 2023

Workshop value $197

  • How to get 5-star reviews
  • Monetization (not just selling books but selling things on the back end)
  • From presales to post launch and everything in between
  • The power of keywords and categories in Amazon
  • Advertising – Amazon ads and promotions; when do I need them?
  • Maintain momentum and book sales

How to Join the Book Marketing Workshop Series:

Join our Authors Who Lead Community to access all of the Book Marketing Workshop Series and you’ll also have access to all of our live workshops, authors resources, the AWL Summit and Author Power Hour.  Click here for more information about the AWL Community.

What people in our community are saying . . .

Book Marketing Workshop Series
Book Writing Community

“The breakouts in the workshop I loved. I loved connecting with the other authors and being able to talk about where we were at in our process. I loved hearing the other stories of those who had published and their process for getting to the final book. I also loved having the guest speakers.” —Della

“Everything was new, and I’ve learned a lot. Since the book camp, I’ve implemented a Facebook page and blog to help people know where I’m at with my book and track my progress.”  —Larry

“Azul’s marketing overview helps to make the process easier. I really appreciate that he teaches us to keep it simple, but effective,
and that you do not need to overwhelm yourself or your audience with tons of content. You need the right content, to the right audience.”  —Margaret


What platform is used for the community?
We selected Circle, an all-in-one community platform, where we come together in engaging discussions, member connections, live streams, chats, and events. It’s organized and easy to navigate with everything in one place.

Why is there a membership fee?
Your membership includes live workshops, author resources, and recorded content, as well as direct access to Azul, a world-renowned book coach, Wall Street Journal and USA Today bestselling author, and TEDx speaker.

What is the refund policy?
The community membership is non-refundable during each pay cycle and cannot be transferred to anyone else. You can choose to discontinue your subscription at the end of a pay cycle. 


Millions of people try to write a book every year, but only a few ever publish. You could do it on your own and take the risk of not getting it right, or you can join our community of online entrepreneurs, business owners, and other writers like you. The Authors Who Lead Community is the best way to know how to get started, stay focused, and stay accountable to take action and publish your book with success.