266: Write, Launch, Soar | Scott Jeffrey Miller

The Essential Guide to Successful Book Marketing and Promotion

“Writing a book is probably 15 percent of the process. You have to launch your book.” —Scott Jeffrey Miller

Scott Jeffrey Miller reads three books a week for his popular leadership podcast. As one of Dr. Stephen R. Covey’s former colleagues, a ghostwriter, and author of many successful leadership books, Scott has gained many valuable insights for authors who want to succeed.

In this episode of “Authors Who Lead,” I talk with Scott about the world of book writing, mentorship, and effective book launches.

Here are three key takeaways from this insightful conversation:

Thoughtful Book Organization: Scott emphasizes the importance of being intentional and thoughtful in organizing and structuring your book. Don’t just focus on hitting a specific word count, but instead give equal attention to each chapter to ensure a well-balanced and engaging read.

Unique Book Ideas: Scott encourages authors to brainstorm unique and personal twists on existing ideas. Find your own voice, share your unique perspective, and don’t be afraid to be different. Remember, absurd ideas sometimes turn out to be the most brilliant ones!

Early Book Marketing: Don’t wait until your book is completed to start thinking about marketing. Scott emphasizes the importance of having a comprehensive marketing plan in place from the early stages. Start building your social media presence, engage with your audience, and even consider launching your book while still writing it. It’s never too early to start connecting with potential readers and putting a launch strategy in motion.

In this podcast, Scott also shares with us:

  • There’s a major difference between leadership and mentorship, and not all great leaders make great mentors.
  • Traditional publishers will generally only edit, publish, and distribute your book: marketing is still up to you.
  • If you want to get a traditional publisher to consider you, you will need a strong social media following.
  • Time is your most valuable asset.
  • You should choose your own author journey.
  • You can use a ghostwriter just for parts of your book.

What was your biggest takeaway from this episode? Are you struggling to market and promote your book? Share in the comments below!

That’s all for this week. If you have a message inside of you that needs to be written, today is the day to start. Don’t delay—take action.

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266: Write, Launch, Soar | Scott Jeffrey Miller