Authors Should Build a Personal Brand Today
“A personal brand business owner is somebody who utilizes the tools that are out there, like books and being on stages and YouTube and podcasting and blogging and email newsletters and all these other tools that we have at our fingertips nowadays.” —Chris Ducker
I met Chris Ducker at a mastermind in San Diego where we needed to show up with a business idea. I realized I didn’t have one at the time, so I wrote my first book in thirty days and showed up with the idea and the book of the same name, The Art of Apprenticeship. This was the start of building my personal brand and a real friendship with Chris.
In this episode of “Authors Who Lead,” I talk with Chris about his book, Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business and the importance of personal brands for authors and entrepreneurs.
We’ve heard that a personal brand is what people say about you when you’re not around. It’s your reputation and what you’re known for in the world. According to Chris, one of the biggest mistakes that authors make is only identifying with being an author. This is a problem because it stifles their professional potential and causes them to miss out on opportunities to make more money and have more impact on people’s lives.
In this interview, Chris introduces us to the three main topics of building a powerful personal brand for a business: building the business, marketing the business, and monetizing the business. He goes into more detail about this framework in his book Rise of the Youpreneur.
As entrepreneurs, we “go through different seasons,” as Chris tells us. We may think at times that we should know everything all at once and have our personal brand finalized. But we learn more as we grow our business and use different tools and resources as needed.
Chris urges us to start now with our personal brands. You don’t have to wait until it is all finalized to start sharing. Niche down today on your target audience and find one way to serve them. If you focus on one thing until completion, there is a better chance of that project being successful. Multitasking is a myth; what we’re really doing is switch-tasking.
In this podcast, Chris also shares with us:
- The tools that every entrepreneur should take advantage of
- When the best time is to share their personal brand
- How to market like a magnet
- How to niche down on your target audience
- That becoming someone’s favorite means you have to be someone else’s not-favorite
What was your biggest takeaway from this episode? Are you struggling with building your personal brand? Are you open to all opportunities in your business such as writing a book? Share in the comments below!
That’s all for this week. If you have a message inside of you that needs to be written, today is the day to start. Don’t delay—take action.