117: Julie Schooler – How to Write a Book and Be a Mom of Two Tiny Humans

Finding Time to Write

I'm Azul Terronez on us here with another episode of authors who lead. I'm super excited to have Julie Schuller schooler. This is, we had this conversation before. It's just so I could mess it up. Julie coolers here, she's the author of nine books and the mom of two beautiful, tiny human beings. Um, mine, aren't so tiny, but I know that that's the way they start. She wants you to rediscover your sparkle. So she's on a mission to help busy people have all the love, energy and fund that they deserve without the guilt or overwhelmed. She loves their family in New Zealand and a small magnificent country. I love it there. Uh, I can't wait to go back and at the bottom of the world where you may find her trying to take, trying to bake the world's best chocolate brownie, which are my favorite. We're going to talk about our book, rediscover your sparkle today. Julie, welcome to the show.

Speaker 3: Hi. Hi. All right, everyone gets my name wrong all the time. So I usually just go with, Hey you. Right?

Speaker 1: And I figured it would go wrong because I practiced. And that's really what I want. I think it was episode nine that I had David [inaudible], who was like the number four, uh, author on Amazon. Not in any category, just number four. All of it. And I mispronounced his name completely. He's like, did you say cat? Like the tooth cavity? I said no. Oh, did I? And it was so funny. It was really hilarious. So I really appreciate your patience and your kindness as we dive into your book, um, author of nine books. Now, most people, if they can get one, they're feeling pretty good. So nine books is quite an accomplishment. Let's talk a little bit about, about these books and what got you in authorship.

Speaker 3: I had a baby,

Speaker 1: That's it? Yeah, go on.

Speaker 3: I, I really believe when I had my first child, um, a few years ago, I, I saw somehow triggered my creativity bag, like, and, and it kind of makes sense to me, like I created life for and, um, and at squash that for 20, 25 years or something and you know, I loved it as a kid. I love writing as a kid. And in suddenly, um, after my son was born, I was blogging and I was starting to write, um, uh, picture books, uh, you know, little ditties and things. Uh, and I was blogging about not getting enough sleep. So all of a sudden I started writing again.

Speaker 1: Wow. So how did you choose the topic then? You know, you're writing these books and, you know, I mean, I'd love to think that every mother who had gave birth to me to be a writer, it's not so, but what idea of birth first?

Speaker 3: Uh, so I, I was, um, doing that for a couple of years and then I got pregnant with my second child and, um, and then I lost my job and I didn't know what to do. And so I wa I thought, Oh, write a book. And I went to a coach and I an investor program, and then I was like, cool, I'm going to write a book. And I was like, what am I gonna fuck about? And, uh, and then I was like, Oh, what am I doing right now? And I was potty training. So I wrote a book on how to potty train. So I went from a corporate job as an accountant and, um, Britta bestselling book on potty training and the year. And I was like, what is happening?

Speaker 1: Right. It does shift you on the inside when you own the persona of author. So you lost the job, you started writing a book about potty training. Did you ever go back to working for anyone else or has this been your full time thing? Since books started to become,

Speaker 3: I was writing the potty training book, um, when my daughter was just after my daughter was born and, and, um, and then we decided as a family, if I could stay home and their early years. And, uh, and now she's just started school last week. So, um, it was always going to be one of those sort of temporary things, but, um, I'm very much enjoying it right now.

Speaker 1: Right. And so, as your book, business has grown, a lot of people probably want to know is how do you, you know, you, you may or may not make a lot of money in book coming. It's all dependent on how people treat it or how you leverage it. How do you also use your books to grow, monetize them beyond sales? Because obviously you have sales, you have ads, you can do all these things to grow book sales. It's better to have multiple books on Amazon. And, you know, having a store with one item versus a store full of many is obviously really beneficial. How do you use your books to grow monetarily? Because if you're like me, I know that my books don't produce tons of money, but they do provide lots of leverage and attention.

Speaker 3: Yes, don't do it. I do. [inaudible] see what sticks, you know, when you, I think, um, when you first write a book, you should really just concentrate on writing a book. If you want to get a book out into the world, that is your main priority. Don't think about monetizing. It don't think about the next thing. Really just concentrate on finishing that book. Um, but the saying that, you know, in the last five years, uh, four or five years, I've really drank from the fire hose. Like I knew zero, I knew zero about writing a book about marketing, about publishing about anything. And it's just about learning and trying new things and marketing and I've deviled and all sorts of things. And growing my email list, I, I don't do what I do. I created a whole website around parenting, and then I stopped that website on that blog. And then I started a new website on self-help and now, um, I'm slowly sort of, um, growing a mailing list on the topics that really interests me on, um, the goal setting and bucket lists and, and things that are particularly interesting, um, may now be able to EDS and, um, just word of mouth and just started doing Instagram stories. They're fun. So he knows.

Speaker 1: Yeah. So, so when you launch your book, what, like the book you have now, what's one of your strategies to help make sure it does? Well,

Speaker 3: I big, yeah. Know what I mean?

Speaker 1: That's might be very useful strategy.

Speaker 3: I just gather around all the people that I know already, like my books. Um, and if, if, um, when I first started, I didn't know who liked my book. So I just asked everybody on you and ask them to ask their friends. And, um, um, it's always about a good launch. So it's about getting a launch team, getting the book out there to as many people as possible, getting reviews and, um, and then just trying to get it, um, Amazon to notice it really, and, and the other platforms of course. And, uh, yes, at the moment I created, um, I've just see I'm bragging. I'm not sure all the little things. So at the moment, I've just created a box set of three of my books, which I've never done before three foot box it. And, um, it wasn't selling on Amazon and it didn't have any reviews. So I really I've touched base with a few people like in my mastermind group and things and ask them if they can review my book because I can't, uh, get more sales and in ads and promos to it until it has at least a fear of use. So my advice is always get a launch team around you.

Speaker 1: Yeah. Well, let's talk about the launch team. So just so third might be people listening who don't know what that is. A lot of team is when you have a dedicated group of people who are already on your side, I call them superheroes and they hang out with you and they watch you your journey. And they know you're writing a book. Maybe they even get an early copy. And then those people, as you launch your book, they help share it. They relieve reviews, they buy it, they tell others about it. That's really what of the team is. Um, so one of the biggest challenges with launch team is not that they edit book it's that they leave a review. Um, it's really difficult. And for a lot of authors, even the bestselling authors to get reviews, uh what's what are any of the strategy you use begging please do, please, please beg begging it actually works, um, to get people to leave reviews.

Speaker 3: Well, you've got to go in within the tombs, um, terms of service or conditions of Amazon, who, or whoever we ever asked people, leaving abuse, and you cannot, um, give any kind of incentive for review any kind of a cinder except offering a person, a free book. And even then you can ask for a review and it doesn't have to be a good review. They don't have to leave a review at all, and they don't have to leave a good review. So, uh, it's basically asking, uh, as many people as you can, who might be interested in their topic. Um, and, and then following up with them and getting them excited about the book. So the first, uh, two or three books, I, I, um, had a small email list of, um, for the book launch, but the last couple of, um, the rediscovery of sparkle book, and then the clutter-free forever book, I actually created and defined the purpose. I actually created, um, separate Facebook groups and had a launch team. And, and it was a lot of fun on there. And, you know, and, and people putting their own images in, and I did gifts every day. And, um, you know, you know, just getting people really excited about the book, cause no, one's more excited about the newer and you've got to get other people excited.

Speaker 1: That's right. I always tell authors that you've your best bet to start marketing a book is before you even start writing it because, uh, like movie trailers that are created way before the movies even finished filmed, you got to build anticipation. They got to first, remember that you wrote a book, they first got to know what's going on. But as you said, if behind the scenes they're involved, they have more commitment. They're more willing to talk about it because maybe they had some input on some early, early drafts. Maybe they, they were inside of the, you know, the bonus portion of your, your book. Um, but the other thing that maybe many authors don't realize, yes, you can't ask and exchange anything for review that's against terms of service. But what people don't know is that most people don't leave reviews for these two reasons. Number one, they're afraid that they're going to make a mistake. They don't want to leave a bad review. They don't want to do it wrong. They care about you. So they don't do that. And secondly, they don't leave a review because they've never done it before. And they don't want to tell you, um, there's actually a third one. The third one is they didn't read your book. I didn't want to tell you that. So

Speaker 2: Yes, I forgot make it as easy as possible.

Speaker 1: Right? So one of the things that I would encourage people to make it easy is tell people, Hey, if you read chapter one and two and you love it, LIBOR of you just say, Hey, I just finished chapter two. I'm loving it so far. Or I'm not liking it so far, whatever you leave, leave your review. You don't have to finish the book to leave a review and you can go back and edit your review on Amazon at any time you choose. So if you've finished the book and you want to update it, you change your mind. That's fine. Um, but most people don't know that about Amazon reviews. They don't realize that. So you have to kind of coach them. It takes the fear out of it and that they can't make it make a mistake. They could even put a one sentence review or, you know, they, they don't have to be involved.

Speaker 1: So I find that most don't leave reviews. The people that have in the past that leave reviews cause of negative. Cause they're upset. They never went in and left a good review. So they don't even know what that feels like. So that's a challenge for many people. So I love the way you're doing this. Let's talk a little bit about the timeline for you writing your book. So we just scribble rediscovery sparkle. How long from the moment he said, I have an idea to the moment you hit publish. Does it take you to get a book done?

Speaker 2: When I first started writing a book, I went through a program and they said, you can have a bestseller on Amazon, uh, in 90 days. And, and they were wrong. Uh, it took, it took, it took me a hundred days, so they were pretty close. So, um, I usually try to do about about three months. So it sort of splits up until about a month of research, about a month of writing and rewriting. And then, um, and then a month of sort of editing, publishing, marketing, getting it out there. Um, I only write and save it. I'm not a Epic fantasy author. So all my books are about 25,000 words, about a hundred pages. There's short nonfiction books. So, uh, I don't think there's a right or wrong way to write a just, um, if I don't give myself a deadline, which I write extensively about and my goals book then never gets done.

Speaker 1: Right. Deadlines, help pressure gently applied, definitely helps. Um, you know, you, you could have all the intention in the world to write a good book and then you never actually could follow through. I always tell people I write bad books, so there's not pressure. So then when the book comes out, I have less worry less. This is one of those books. Uh, it doesn't mean I don't want it to be professional or good. I just that's too much pressure to write good books. Um,

Speaker 2: No, I think it's good. It doesn't leave a good on the first draft anyway.

Speaker 1: No write crappy books and then let the editor help you make it good. That's that's the easiest way. So let's talk about the principles inside this rediscover your sparkle because it really does. I mean, I don't know that I would be the ideal reader. It seems like it's geared a specific reader, but I got some things from it. So I want to talk about it. You talk about this way of being, um, kind of like the way you show up in the world really frames your, your beliefs or your values, how you actually interact with the world. Talk about this, this, this notion of sparkle. Cause they're really great acronym. And you, you kind of walk us through in the book, what this really means. Tell us a little about the principles of the book.

Speaker 3: Goodness. I just love acronyms. For some reason, I've just put acronyms and a ton of my books, but, uh, we know, we know what happened is I went, I went to a Tony Robbins event a couple of years ago and actually just came up on my Facebook memories. Um, I went to a date with destiny. I've been in Australia for six days and we had to yell out our values or something. We have to yell at everything there anyway,

Speaker 1: A lot of yelling and jumping

Speaker 3: And there was a lot of yelling and jumping. Yes. And we had to yell out, I think how our three top values and everyone was yelling out courage and kindness and joy and, and um, and things like that. And then one of mine, I, I yelled at one, some of those, and then one of my three was sparkle. It just came to me. It's like spackle. And I was like sparkle. There's something about sparkle and then fast forward. And I, and I really wanted this whole sparkle idea. It sort of just, it's sort of just sort of keep brewing. And um, because straight after the date was destiny, I had to write a book on purpose because that was really, but after that I wrote the book on rediscovering your sparkle. And then I was like, Oh, sparkle. Oh, okay. Kindness and P play. And I was like, hold on, hold on. I've got something here. And I talk a lot about gratitude and I was like, Ooh, appreciation. That's a good synonym for yeah. So, um, so yeah, so it's a saver. So it's just start at, let's talk. So say that play appreciation, wrist, kindness, lightheartedness, and an extraordinary. So those aren't everything too. Um, everything you need in your life to make you a bit more happy, but I thought they were a very good start.

Speaker 1: Yeah, no, it was great. You referenced somebody. That's a good friend of mine, Charlie Cohen, and his book. You talk about play, uh, in your book where you, you say that we don't, we don't really schedule or make time for play as adults. We, in fact, many people see it as childish and not very useful or don't engage in it. Why do you think that from your research and as well as from there your principles in your book, that it's an important part to kind of shine to have play in your life?

Speaker 3: I think play in itself is, is a very good thing. And I, and I think it's also a gateway to imagination and creativity and everything else that we're kind of aiming for. But I think we aim for the sophisticated things and whereas really, we just need to bring it back. We need to bring it back and think, goodness, what actually brings us joy and, and play is one of those things that actually bring us joy. And, and I read, uh, Charlie Horn's book and I absolutely loved it, but he keeps talking about throwing a ball in the park and I was like, it doesn't sound like me at all. And I just realized play has to be the thing that you really love to do that really the thing you really love to do. And especially the thing you're not allowing yourself to do. So for me, it was reading fiction, reading novels. Um, so what I challenge the listeners to is, is to figure out the thing that you really love to do that you're not doing and do that thing.

Speaker 1: Yeah. You know, I think adults, maybe parents, particularly mothers spend so much time paying attention to these humans. They're raising this, this household they're running that they're almost feels like there's no time for us. And we get an era where we, we forgot who we were. Um, I'm not saying anyone did that to us, but it's really easy to say, well, I don't do that anymore. Cause I'd sacrifice everything for you. And that seems noble. But part of it starts to slip away. And as you described, you really start to lose that sparkle. When, when you've helped people kind of come to this understanding, where's the sticking point, which one of those acronyms and sparkle do you find that adults have the most problem or challenge putting back into their life rediscovering?

Speaker 3: Oh, that's a good question. No one's ever asked me that one before. Uh, I think it's different for everyone. And, and I really, I mean, all my books I write for myself and I really wrote their book for me and I really need to read it. And I think it's different also in different times of your life. And, and what's, what's challenging at the moment. So I mean, at the moment, things are strange in the world, so maybe it's very hard to be lighthearted. Whereas I think, um, this is the time to be like, ha try to be lighthearted and being what I call rebelliously happy. Um, maybe that's what you need. You've kind of got to work it out and your heart and your soul, what what's missing, what what's what's why are you not lit up at the moment? Uh, do, do you need more sleep? Do you, um, are you not thinking for anything? So I think it's a question that people need to ask themselves.

Speaker 1: Hm that's great. I think, I think the fact that there's so much that you could do that we're not doing, um, that's why I focused on play. I was like, Hmm. When was the last time I played? Did I do, what did I do yesterday? I played, I started playing guitar during this whole thing. Uh, my only goal is to be able to play three chords. So it's not very heavy. It's not like I have to learn to play stairway to heaven or anything. But I figured if I can play it the three most common chords at the end of the year, well, without looking and I will, I'll be ready to do something else. Maybe play a song the next year, but I'm not creating pressure, but that's something in the past. I would have not given myself time. One because I'm 51. Why am I learning? I'm not in a dorm room at 16 or 12, 20, whatever. But uh, I said, why not? It's something I could do. It's something I could learn to do. It's something I could fail at and not worry that if there's any harm. Um,

Speaker 2: I just love that. I love it. And I would challenge you not to have a goal at all. Just play

Speaker 1: Well, as you said, if I don't have a goal, I won't get there. I won't pick it up. So it's more of a, a goal to have fun because if I don't, I go, what do I look on YouTube? Uh, I don't even, you know, how, how I hold it there, the things I can do, but they don't seem that interesting. At least playing a chord might being interesting enough. Um, I also was looking at silly things that, well, I say silly, they're silly to me because I don't consider myself a singer. I was like, I might take vocal lessons just so I can practice being silly and not feel embarrassed to sing at karaoke or whatever it is. Right. Whenever there is a chance to do that again. Um, so I, I really appreciate the way you frame this conversation so that adults can find and rediscover their sparkle.

Speaker 2: Doesn't it suck being a grown up. We have, we still have to schedule it in and make it go orientated. We still can't play for the sake of play. Yeah. I do talk about that in my book, actually writing a list and scheduling because otherwise we don't do it at all. They wanted to do it then, then yeah. Then you do it.

Speaker 1: That's so true. Right? You have to schedule it. So what I've been reading all the, I read books because I read every author's book and I have, I read at least two a week. I have books coming out of my ears. So when I'm reading these books, I'm like, what, how can I relate this to this or do something else so I can make an action. And I was thinking about the book, tiny habits and um, the other books that are about habits. And, um, what I realized for me, I was like, it's not a goal. Doesn't inspire me necessarily, unless it's extreme. I'll talk about my extreme goals in a second. Um, and then I, but I, I get inspired by commitment. I was like, if I'm committed to playing guitar every day, then I do it. It's not the goal of doing it.

Speaker 1: It's the commitment. I commit to myself that even if it's for 10 minutes, I will play the guitar, a commitment to do yoga and do some poses where I actually fall over because I can't balance myself very well. So to me, the commitment to myself is a lot easier than some goal to achieve. So, um, in the past, and the reason I mentioned that, and this week it relates to writing, I set these crazy goals. Like I wanted to run. I was gonna close in 90 days, but I wasn't a runner kind of a big goal when you don't. Um, so I just put my shoes on a thousand kilometers and I wasn't running or a runner. So I shopped on my shoes and just went out my door. I broke it down into pieces. Like, well, if I run 10 kilometers every day with a few days extra, I'll get there.

Speaker 1: And just over 90 days, you know, I can get there. You don't have to run like 10.2 kilometers, you know? Um, but I can get there. So I started running 10 kilometers every day and I got to about day 40 and I realized, Oh my gosh, I'm a runner. I wasn't a runner last month, but now I'm a runner. Um, I think that writing's like that too. Like if you make a commitment to be a writer, it, no matter how much you write each day or how long it is, the commitment is what shifts you. Cause in my brain, I was a runner now and in my brain, I'm an author now because I make the commitment. Not because I'm published. Not because that's good. Not because you know, somebody approved me. Um, when you go to set out to write a book, let's say maybe if you're like me books always come in, pair, not everyone's true that my books come in multiples. Like they, they don't get born by themselves. Like one will pop out and another one will be attached to it. They're like rabbits. Um, so I always say no, no, no, no. Later you're a different book. Um, how do you come up with your process? So this one obviously was sparked at an event. Is your next book already percolating? Do you have a list that you turn to? How do your books come to be?

Speaker 3: Well, the first, uh, all over the place, but yes, I did kind of a loose series, which is the one I made into the box set of bucket lists, goal setting and finding your purpose. And then I guess, crappy to happy and rediscovery sparkle have been about happiness. And then, and then the clutter free forever, uh, came to be because I just kept telling everyone, I was thinking about writing a book on decluttering and then I just had to, uh, honor my commitment. So I'm not doing that again. I'm not telling people what the next book

Speaker 1: You gonna hold it, hold it close to your heart. That's probably wise.

Speaker 3: I've actually, honestly, honestly the last two months have been so hard, so hard and with, um, with the kids at home and, and the just going back to school and I just lost any kind of writing creativity and I just allowed myself to lose it. And, uh, and it's, I, I wrote a couple of blog posts and that was about it. And, um, but I, I ended up just doing online videos. So to ask you a question, I tend to go onto little tenders, uh, only yesterday. Did I actually, actually yesterday, I, I wrote out two potential outlines of things and it actually got me really interested and, um, in the next book, so I'm thinking the next book world exclusive will be kind of a loose follow up to rediscovery sparkle, dealing into those. Now you've kind of filled your cup. Now. You've kinda healed yourself with these simple ideas. How do we reach our potential? That's the question I want to answer? How do I reach out?

Speaker 1: Yeah. Amazing. So let's, let's know because people might have a false perception about being an author of so many books that there's just money falling out of your ears. People that have no, uh, not the truth is not. Could you have written nine books and have money following years, but yes you could. But the truth is that writing a book is a commitment to a craft. It's about putting books out there. Um, how do you structure any revenue goals or any like, Hey, I want this book to sell this many copies or make this much revenue because of course, if you make, let's just make you make a hundred dollars a month or $400 a month on one book and you had 10 of them, they don't all make equal, but once you start to get books, you can start to get more revenue coming in. Um, what strategies you're thinking are you thinking when you're outside of the book, being a creative process, uh, content for others about reaching some sort of goal to, of course you want it to be profitable in some way. What are you thinking when you, when you think about those things?

Speaker 3: So I love goals and I love money. So

Speaker 1: There you go.

Speaker 3: So I think it's about as, especially, um, for me at the moment it's concentrating on, uh, the one or two books that are selling the most and then, um, uh, and then focusing on how I can improve the sales on those, because then it's sort of a penetrating rating cycle of increasing. Um, and so, and, and also, you know, making sure that the cover looks good, I've got the book's description sorted there's enough reviews on them. So I have been dabbling in Amazon ads and I'm going to start some more Amazon ads, um, but only specifically against two of the books, um, probably next week. Um, so it's a bit of an experiment, I guess it's, it's always an experiment when you're writing books and, um, but yeah, I always have, I have certain monthly and yearly money goals and, and all that, all that sort of stuff. It's very important. And I always say it doesn't matter if you don't meet them at this medicine that you have them in the first place and you're aiming towards something.

Speaker 1: Yeah. I think, I think that's the thing is that people have to realize that there are goals you can have towards a book. And especially if you write multiple books that you could leverage and you don't know which ones might strike fire my ignite and take off and others that don't, sometimes we write books. I think this is it. And then it never, it doesn't take off. And other times you write a book, that's sort of not the thing you thought. And there it goes. So I think that's why I encourage writers. Don't weigh yourself down by trying to pick the right book. You don't get to decide if it's good. It's other people's choice, mean goods. It means it's good for them. They needed it. They wanted it. And if you write the book for yourself, like you have the reward comes from the process of writing the thing that comes at the end. And if you write for other people, you produce a book that's Hey, I've searched Amazon. I searched Google. I figured out, you know, where the weak spot is and this market niche. Then I wrote that book. You'll probably be more successful, but you may not be as fulfilled. It just has to depend on where you are in your place in life. Um, I know for me as a writer, I want to write something that strikes me. Where are you at with that sort of understanding?

Speaker 3: Yes. In the middle, I has to interest me if something's going to take up three or four months of my life, it has to interest me. Uh, and, um, and also you have to have to sort of think what, uh, what is actually interesting to people, but you don't really know, like, you know, like you don't really know, like I was having a look through the top hundred self help books yesterday and they're completely different. Like, they're all completely different. One's on memory. One's on happiness. One's on boundaries. One's on saying no, and they're in the top 100. So you don't know what's going to hit with a potential readers. So you've got to write a book that interests you otherwise, otherwise, what, what are you doing it for? It goes back to that play, you know, life's too short to spend four months doing something you're not really enjoying because you think you might make some money because that's what the market wants. Ugh. That sounds horrendous.

Speaker 1: Yeah. No, I'm with you. I think there's so much more, you can do it, do something else that make money more joy. Writing's hard enough. Yeah.

Speaker 3: Just yeah, go do your job. Or like do something else, you know, like, um, yes, of course have goals around money and have goals around, um, making your book as successful as can be. But that's because you want people to read it because it helps them or inspires them or entertains them.

Speaker 1: Right. That's really great advice. Let's let's talk about one last piece of advice. If you were going to give someone advice, you know, you have nine books under your belt. So now you can look back with different Rose colored glasses that make some decisions. What advice would you give to a new author? Who's thinking about starting this journey.

Speaker 3: Uh, it's one, one space after a period or a full stop, not two spaces.

Speaker 1: Very good. Thank you.

Speaker 3: So if you're a lot of money and time with your editor, you just sought that out. I didn't know that.

Speaker 1: So great pay attention to these little things. You imagine how many times they had to clean that up? Yes. That makes a lot of sense.

Speaker 3: Just ride it. Just play, just ride it, just finish it. Yeah.

Speaker 1: Right? Yeah. Just finish it. And, and Natalie Sisson's, she has a program. She just thinks she gets called. Just write that damn book or something simple like this. Cause she's like so many people talk about it. That it was me for 24 years talking about writing a book and then not doing it. And then finally writing in 30 days because I realized I could and I was just afraid.

Speaker 3: Yes. Yes. And you don't have, you know, it, it's not like the olden days where these gatekeepers or, um, you have to spend years writing and rewriting your book. You really can write a book and in three and just put it out

Speaker 2: Into the world and see what happens.

Speaker 1: That's right. It's, it's, it's an incredible thing. We live in some interesting times for lots of reasons, but it's, it's lovely to know that you can create a difference in the world by showing what you know. Well, how will the people come to find you? I'm sure they're going to want to see your books. See what types of titles you have, where did they find you? Where would we send them to get connected to you?

Speaker 2: So look out for my book, rediscover your sparkle. The ebook is free everywhere. And search me on the socials. Um, Julie schooler like school within a year and, um, and my website [inaudible] dot com. So just come and say hi, I respond to all my emails and I, and I try to say hi back on the socials. If I see you're saying hi. So, um, yeah, ask me Christians. I try, I write, I wrote rediscovery sparkle for me and I reread it all the time and trying to be rebelliously happy right now as is seeing it really does seem like the most revolutionary act we can do. So, uh, it's not easy, but, um, the good things are not easy. So

Speaker 1: That's so true. Thank you so much. Rediscover your sparkle will be listed up the show notes. Thank you so much for being here and don't forget, you can write your book. If you haven't subscribed already, please do subscribe so you can get notices in your inbox and take our, our advice. Get that book done. You can do it. All right. Thank you, Julie. Thanks for being here.

Speaker 2: Thank you.

Julie Schooler is an author of 9 books and mom of 2 beautiful tiny humans. Julie is the author of Rediscover Your Sparkle. She is on a mission to help busy people have all the love, energy, and fun they deserve without the guilt or overwhelm.

Julie lives with her family in New Zealand, a small, magnificent country at the bottom of the world, where you may find her trying to bake the world’s best chocolate brownie. 

What We Discuss with Julie Schooler:

  • Her writing journey
  • Monetizing your book and bok launching strategies
  • How do you get people to leave a review?
  • 3 reasons people don’t leave reviews
  • How you can make it easy for people to leave reviews
  • Julie’s book production timeline
  • The idea behind her book, Rediscover Your Sparkle
  • The importance of play in life
  • Book marketing strategies

[01:40] Julie’s Writing Journey

Julie has always loved writing as a kid but she squashed that dream until 25 years ago after she had her son and she started blogging and writing picture books. 

Then she got pregnant with her second child and lost her job so she thought of writing a book. She invested in a coaching program to learn how to write a book. So Julie went from working in a corporate job as an accountant to writing a best-selling book on potty training. 

[04:14] How to Monetize Your Book

If you want to get a book out into the world, that is your main priority. Don’t think about monetizing it. Concentrate on finishing that book. 

See what sticks. 

Then learn and try new things in marketing whether that’s growing your email list or launching a website, or putting yourself out there on social media. 

[06:26] Book Launching Strategies

Get a launch team around you so you can get the book out there to as many people as possible and get their reviews. Leverage your connections. Ask people from your mastermind group to review your book.

A launch team is when you have a dedicated group of people who are already on your side. They’re your “superheroes.”

They watch your journey and they know you’re writing a book. Or maybe they can even get an early copy. Then as you launch your book, those people will help share it. They buy your book and give reviews. And they tell others about it. 

[08:22] How to Get Reviews

Ask as many people as you can who might be interested in the topic. Then follow up with them. Get them excited about the book. 

Amazon has set a condition on their Terms of Service that if you ask people to leave reviews, you cannot give any kind of incentive for review except for offering a free book. A good way to get around this is to create a Facebook group where you can have your launch team in it. Get people excited about the book by offering gifts there too. 

The best time to start marketing a book is before you even start writing it. Like movie trailers, they’re created way before the film is even finished. 

The more involved people are in your book, the more committed they are and the more they’re willing to talk about it. You’ve got to build anticipation. They got to first remember that you wrote a book and they have to know what’s going on. 

[09:57] 3 Reasons People Don’t Leave Reviews

  1. People are afraid they’re going to make a mistake. They don’t want to leave a bad review and they don’t want to do it wrong.
  1. They don’t leave a review because they’ve never done it before. 
  2. People didn’t read your book. 

[10:24] How You Can Make It Easy for People to Leave Reviews

Make it as easy as possible. For example, ask them to read Chapter 1 and leave a review if they liked it. They can always go back and edit the review on Amazon any time they choose to update it once they finish it. 

People don’t have to finish the book to leave a review. 

Most people don’t know this about Amazon reviews. You have to coach them on this so they won’t be afraid to make a mistake. They can even put just a one-sentence review.

[13:15] The Principles Behind Rediscover Your Sparkle


Play has to be the thing that you really love to do, especially the thing you’re not allowing yourself to do. Figure out the thing you really love to do that you’re not doing and do that thing.


Those aren’t everything to everything you need in your life to make you a bit happier but it’s a very good start. Ask yourself what’s missing in your heart and your soul and work it out.

[26:13] Book Marketing Strategies

Concentrate on one or two books that are selling the most. And focus on how you can improve the sales on those. 

It’s always an experiment when you’re writing books. 

Make sure the cover looks good, you’ve got the book subscription sorted, and there are enough reviews. 

Set monthly and yearly goals so you’re aiming towards something.

If you write the book for yourself, the reward comes from the process of writing and the thing that comes at the end. And if you write for other people, you’ll probably be more successful, but you may not be as fulfilled. It just has to depend on where you are in your place in life. 

It goes back to the play element in the book. Life’s too short to spend four months doing something you’re not really enjoying because you think you might make some money and you think that’s what the market wants. 

Have goals around money and have goals around making your book as successful as it can be. But that’s because you want people to read it because it helps them or inspires them or entertains them.

Episode Resources:

Get a copy of Julie’s books: https://julieschooler.com/books/ including Rediscover Your Sparkle.

Connect with her at JulieSchooler.com or look for Julie Schooler on all the socials. 

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